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Page 1 (0s)

[Virtual Presenter] Good morning everyone. Today I am here to discuss Walmart's Digital Transformation Plan and the strategies and business goals needed to become a digital-first omnichannel leader. Our plan includes improving delivery speed, flexibility, and operations to ensure that our customers have the best experience possible. I welcome you here today to discuss this exciting new plan and I look forward to a productive and informative discussion..

Page 2 (29s)

[Audio] Walmart has long been a leader in the retail industry and is determined to stay at the top. To remain ahead of the competition, they have devised a transformation plan that focuses on taking advantage of digital tools and strategies. This plan includes well-defined goals, strategies, and milestones to ensure that Walmart stays the largest retailer in the world, despite the growing presence of e-commerce. By securing future competitiveness and dominance, Walmart is guaranteeing its success for the upcoming years..

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[Audio] Our organization has placed a strong emphasis on digital transformation over the past several years. A comprehensive audit of our current operations has illustrated the notable advantages of our global supply chain and distribution system. We have 11,500 stores in more than 70 countries worldwide, and our online services extend even farther. This multi-node distribution platform improves our logistic processes and ensures our products are delivered to our customers satisfactorily. Moreover, we were one of the first to implement practices such as cross-docking, which has enabled us to become more time and cost effective. Our sophisticated forecasting algorithms allow for precise prediction of customer demand, so we can guarantee that our supply chain stays uninterrupted..

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[Audio] Walmart has numerous advantages with its digital transformation plan, one being its large private trucking fleet. At over 8000 trucks, Walmart is able to run on a tight schedule to reduce mileage and costs while also utilizing their scale to maximize procurement and storage. This scale, in conjunction with the private fleet, offers cost control that is essential for Walmart to succeed with its omnichannel capabilities..

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[Audio] Digital transformation has become a must-have for numerous organizations across different industries. To achieve this, organizations need to recognize what processes and infrastructure can be improved through digital transformation. This slide focuses on the obstacles Walmart is likely to face in 2023, including bigger stores located away from the majority of customers, inefficient order picking and packing in stores for e-commerce, high labor costs, meager profit margins on delivery, limited distribution centers on distances which makes it impossible for fast delivery, and DCs which are designed for pallet and truck delivery instead of parcel and home delivery. All these inefficiencies must be addressed in order to have a successful digital transformation..

Page 6 (3m 20s)

[Audio] Our company provides competitive pricing and a wide selection of items, however we are lacking behind in terms of delivery speeds compared to Amazon. To be able to compete on the same level, we must invest in smaller warehouses located in cities to make deliveries quicker. Creating micro-fulfillment centers in urban areas requires a financial contribution, as well as interconnecting stores, distribution centers, and delivery for a combined channel experience. Currently our supply chain processes lack inventory oversight and order integrations, thus making it a challenge to reach higher levels of supply chain integration..

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[Audio] Today we will discuss the second part of our Digital Transformation Plan. Our business goals are simple but ambitious. We want to significantly improve delivery speed and flexibility, enhance fulfillment operations and leverage our distribution assets. Furthermore, we plan to build small urban warehouses for same-day and next-day delivery. We will also integrate stores into the fulfillment process, by order picking and packing. Lastly, we will make our stores hybrid retail and distribution points, while coordinating logistics between nodes with visibility and orchestration..

Page 8 (4m 41s)

[Audio] Today, I'd like to focus on our Strategy. We plan to Sell Upgrade our website and app for a frictionless buying experience. We also intend to add AI recommendations and virtual try-ons, making the online shopping experience even easier and quicker. Additionally, we will personalize promotions and content to provide customers with a custom feel to their shopping journey. To drive more targeted traffic, we'll utilize paid ads and outreach initiatives. Finally, we will apply digital selling tools to turn our massive site traffic into higher online revenue..

Page 9 (5m 20s)

[Audio] Digital transformation is a powerful tool for streamlining operations. By implementing route optimization algorithms, using inventory sensors and tracking, and forecasting demand through predictive data analytics, businesses can experience real-time visibility, create efficiencies, and reduce mile travelled. Additionally, automation, robotics, and digital supply chain optimization will reduce labor and manual tasks, as well as drastically reduce storage needs. Combined, these advances can create hundreds of millions of dollars in savings..

Page 10 (5m 59s)

[Audio] Walmart's digital transformation plan has been designed to enable continuous two-way communication with customers at scale. By gathering feedback from social media, online reviews and other digital channels, Walmart can perform sentiment analysis on big data to identify customer frustrations and desired improvements. This data provides key insights into pain points around availability, pricing, checkout times and more. Using this data, Walmart can also guide their marketing and communications to be more relevant to customers, and even facilitate ongoing conversations via comment sections. This will allow Walmart to engage in meaningful dialogues with thousands of customers, helping them tailor their offerings to evolving shopper expectations..

Page 11 (6m 51s)

[Audio] Digital transformation is revolutionizing the way businesses serve their customers. Automated chatbots and self-service knowledge bases are quickly becoming popular, as they present an efficient and cost-effective way to answer customer inquiries and requests. Companies like Walmart are enjoying the benefits of improved customer service, with customers being able to receive quick answers to their questions and queries at any time of day. This not only saves businesses time and money, but also provides customers with a more seamless customer service experience, resulting in increased customer satisfaction..

Page 12 (7m 30s)

[Audio] Walmart understands the importance of customer engagement in the digital age, and is utilizing digital transformation to create an immersive shopping experience for their customers. This involves introducing technologies such as AR mirrors, VR demos, mobile apps, short-form videos and interactive campaigns. These initiatives will enable customers to have a more entertaining and exciting shopping experience, and create a deeper connection with the brand. As a result, Walmart can differentiate itself from other retailers, build loyalty and become more competitive in the market..

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[Audio] Augmented reality is revolutionizing the retail industry, allowing retailers to enhance customer experiences, reduce costs, and maximize their profitability. This slide will explore the advantages of using AR in retail and the various use cases for this technology. Let us dive into the details and explore the opportunities of augmented reality in retail..

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[Audio] We aim to achieve the following outcomes through this digital transformation plan: increase online sales by 25% year-over-year, reduce supply chain operating costs by 2000 dollars, improve social media sentiment score by 30%, resolve 75% of customer service queries digitally, and increase brand ranking by 15 spots on the Top 100 Brands report..

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[Audio] Our digital transformation plan is a comprehensive strategy to ensure our company stays competitive in the digital age. Our tactics involve leveraging the latest technology to create an engaging, memorable, and secure customer experience. We are upgrading our website and apps to enable simpler and quicker online purchases. We are tailoring our ads to increase traffic and conversions. We are using inventory software and IoT to minimize supply chain costs. We are streamlining routes and automating processes to enhance efficiency. We are managing our social media accounts to track and improve customer sentiment. We are promptly responding to feedback to show our dedication to customer service. We are implementing 24/7 chat bots and self-service options to give customers quick and easy customer service. We are also introducing creative digital experiences to boost our brand image. Additionally, we are launching contests and AR/VR campaigns to attract shoppers and distribute content to expand our reach and build trust. All of this is aimed to ensure our digital transformation plan is successful..

Page 16 (10m 14s)

[Audio] Proposed is an allocation of $250000 for the upgrade of our e-commerce platform, with $5 million each year ongoing for upkeep. In addition, a digital marketing investment of $50000 yearly, $15000 per month for marketing consulting, $300 million over five years for an integrated supply chain platform, $4 million for capital expenditure for small-format fulfillment centers, $2000 per year for customer service bots, and $1 million annually for cybersecurity applications..

Page 17 (10m 52s)

[Audio] Our digital transformation plan has a clear objective: to increase sales by 25%, reduce supply chain costs by $2000, improve social sentiment score by 30%, and resolve 75% of service queries digitally. To reach these goals, we will launch a website redesign to improve UI/UX and optimize the checkout process. Additionally, we will increase paid search and social media spending by 20%, rollout an integrated logistics platform, dedicate a team to monitor and respond to online reviews within 24 hours, launch chatbot capabilities and integrate conversational AI, and develop executive articles and speaking apps. All these actions have been assigned to specific team members with deadlines. We are confident that our digital transformation plan will bring us closer to success..

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[Audio] Digital transformation requires setting specific, achievable goals. For this, our objectives are to increase online sales to $5 million by the end of 2024, with an increase of 25% by that time. We should also boost site traffic by 20% before the third quarter of 2024. We must reduce supply chain costs by $2000 and reduce inventory waste by 5% during the first quarter of 2025. To improve social sentiment, an increase of 30 points on a 100-point scale should be seen by the second quarter of 2024. Additionally, 75% of service queries should be resolved digitally via self-service and chatbot options by the third quarter of 2024, and the brand ranking should be 50 or higher in the annual brand value ranking by 2025..

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[Audio] Digital transformation involves the incorporation of digital technology into a business's operations in order to improve performance and accomplish objectives. Our strategy for digital transformation aims to have a real effect on profitability and customer satisfaction. Our objectives are to increase e-commerce sales by 25%, save $2B in supply chain costs, and raise brand position by 15 spots. In order to meet these goals, we must carry out digital projects with involvement from different departments with precision, provide a superior customer experience through omnichannel retail, and improve supply chain productivity with automation. Additionally, we will provide our personnel with the skills and technology to maintain our achievements. This comprehensive approach will help us to both gain tangible figures and create qualitative improvements to operations and culture..

Page 20 (13m 42s)

[Audio] We understand the criticality of digital transformation for Walmart and have drawn up a strategy to let our customers, associates, and suppliers leverage the complete potential of digital technology. Despite requiring significant investments and an orchestrated cross-functional effort, this initiative will yield lucrative outcomes. By embracing innovation and new capabilities, Walmart will become a frontrunner in the digital realm, enabling an unprecedented customer experience and delivering tremendous value to stakeholders..

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[Audio] Digital transformation is transforming all sorts of industry and business, and the benefits of having a plan are immense. Customer self-service, mobile gamification and better deal offerings are just some of the solutions available for businesses of any size. Walmart is a noteworthy example of a successful digital transformation plan. We hope that this exploration of digital transformation plans has been useful for you..