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PREPARED BY / IRANAT SITTIAMPORNPHAN MARKETING MANAGER JANUARY 2020.
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OVERVIEWS The Gillette company produces shaving products such as shaving blades, gels, foams, aftershave, shaving creams, and skincare products for men. In terms of product category, Gillette has a major concentration on the men's razor market, but there is also a range of extremely successful products for women on the market, such as Gillette Venus. Since June 2004, Procter & Gamble has owned this company..
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MISSION STATEMENT "Gillette has been at the heart of men's grooming for over 100 years. Each day, more than 800 million men around the world trust their faces and skin to Gillette's innovative razors and shaving products. This commitment to giving men the very best is carried into our line of personal care products, including deodorant and body wash. All designed for the unique needs of men - helping them to look, feel and be their best every day, (Gillette, 2020).".
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PRODUCTS: RAZORS, BLADES & TRIMMERS Razors -xxxxx -xxxxx -xxxxx -xxxxx.
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PRODUCTS: RAZORS, BLADES & TRIMMERS Heated Razor In 2019, Gillette launched a heated razor that features a warming system to provide a comfortable shave..
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MARKET OVERVIEWS From 2021 to 2028, the global razor blade market size is expected to increase by 1.1% from $2,189.0 million in 2020, to $2,351.3 million. Men and women use razor blades to remove hair from all over their bodies, driving the global razor blade market. With regards to distribution channels, changes in consumer buying behavior due to COVID-19 and wide-scale adoption of internet, online shopping platforms, is expected to boost the online segment. (Allied Market Research,2020).
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SÅ7!//r. MARKET OVERVIEWS Advertising, social media blogs, YouTube channels, and influencers will surely boost awareness and demand even further..
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SWOT. STRENGTHS The brand equity is high Market share leadership Strong distributor Customer trust Collection of razor products for women.
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Ill. SITUATION ANALYSIS. Direct competitor - manual shaver.
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3!tps OHOMS NOSNIX71M. PHILIPS Pana ni. SITUATION ANALYSIS.
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TARGET AUDIENCE. Man , women 18 - 34 years old. Urban, modern, appearance-conscious..
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DIGITAL OBJECTIVES. Skin Care. - Increase brand awareness.
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DIGITAL STRATEGY.
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CONTENT MARKETING. Objective. Measurment. A smart way to generate higher conversion rates is to create Gillette's content about lifestyle or product-related products. In addition to helping with brand awareness, posting content with keywords related to your products on your blog or website can help with SEO as well..
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VIDEO MARKETING. Objective. Measurment. The objective is to directly raise Gillette's customers awareness of the brand. In this case, video content is published with photos, video advertising, and video infographics, combined with sound and music to attract the attention of the audience through various platforms..
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INFLUENCER MARKETING. Objective. Measurment. Chooses to influencer market through influencers on diverse social media platforms. It is necessary to choose Influencers whose followers are expected to be Gillette's customers..
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SOCIAL MEDIA ADS. Objective. Measurment. Not finish yet.
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EMAIL MARKETING. Objective. Measurment. Not finish yet.
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WEBSITE. Objective. Measurment. Not finish yet.
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SEM. Google Ads SEO. Not finish yet.
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Research, create online ads. Conduct Q1 Check. Beef up social media profiles Develop editorial calendar for blog FEBRUARY.
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