DIGITAL MARKETING COURSE

DIGITAL MARKETING COURSE. SHREYA GOSV•'AMI @dig reya.

IN THIS VIDEO WHAT WE WILL LEARN. WHAT IS DIGITAL MARKETING OFFLINE VS ONLINE MARKETING DIFFERENCE BETWEEN OFFLINE VS ONLINE MARKETING CHANNELS OF DIGITAL MARKETING TRAFFIC SOURCES IN GOOGLE ANAYTICS.

DIGITAL MARKETING INTRODUCTION. Ques. What is Digital Marketing?.

DIGITAL MARKETING INTRODUCTION. Ques. What is Digital Marketing? Ans. Combination of two words is DM. DIGITAL + MARKETING = DIGITAL MARKETING ( Electronic Media) ( Promotion of Product) (Promotion of product via eclectronic Media).

DIGITAL MARKETING INTRODUCTION. Ques. What is Digital Marketing? Ans. Combination of two words is DM. DIGITAL + MARKETING = DIGITAL MARKETING ( Electronic Media) ( Promotion of Product) (Promotion of product via electronic Media) The Promotion of product of services or brands via one or more forms of electronic media is digital marketing..

OFFLINE VS ONLINE. Reach Customers – Search Engine & Social Media Web Analytics – Track Customers PPC/ Social Media – Lower Costs & More Ads Online Store – Off Hours Logistics – Ships & Track Customers Experience – Review & Feedback.

OFFLINE VS ONLINE. Reach Customers – Search Engine & Social Media Web Analytics – Track Customers PPC/ Social Media – Lower Costs & More Ads Online Store – Off Hours Logistics – Ships & Track Customers Experience – Review & Feedback.

DIFFERENCE BETWEEN OFFLINE & ONLINE MARKETING. OFFLINE MARKETING Outbound Marketing Long Term Static Unidirectional Offline High.

CHANNELS OF DIGITAL MARKETING. SEO PPC SMM EMAIL MARKETING CONTENT MARKETING ORM ( ONLINE REPUTATION MARKETING) MOBILE MARKETING.

TRAFFIC SOURCES. Direct – URL in a browser Organic – Search engine result Paid – Search engine ads Referral Traffic – Social media & others.

THANK YOU FOR WATCHING.