DIGITAL MARKETING Class 1

. . DIGITAL MARKETING.

. . What is Marketing?.  Marketing refers to activities a company undertakes to promote the buying or.

. . Importance of Marketing Marketing and society / consumers Increase in the standard of living Employment opportunities Economic stability Creates utility Satisfaction of human wants Marketing and organizations Gain income Marketing information Source and channel of new ideas Decision making.

. . The Attract Inform Convert Engage Marketing Funnel Awareness Consideration Conversion Loya tty.

. . Types of Marketing. Marketing. Traditional Marketing Digital Marketing.

. . Traditional Marketing.  Traditional marketing refers to reaching your audience using offline.

. . Advantages of Traditional Marketing.  It Connects You with Your Local Audience.

. . Types of Traditional Marketing.  Handouts.  Billboards.

. . Handouts.  A handout is typically a printed document.

. . Flyers.  Display in public areas that. community members regularly visit to tell them about promotional events taking place at your establishment.

. . Brochure.  provide details about a. company or explain the features of a product, which you can distribute at events or when visiting clients..

. . Billboards.  Typically find billboards along highways or major.

. . Direct mail.  It sends print materials like letters or postcards to the.

. . Print ads.  Print advertisements allow you to reach more.

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. . Event marketing.  Event marketing describes the process of developing a themed exhibit,.

. . The benefits of Event Marketing.  Event marketing can benefit your business in a variety of ways:.

. . Broadcasting.  Another way to gain either local or national recognition is by.

. . Cold calling.  Also called telemarketing.  This type of marketing applies to companies who.

. . Digital Marketing. • Digital marketing involves marketing to consumers through any number.

. . Advantages of Digital Marketing.  Global Reach.

. . Type of Digital Marketing. 1. Content Marketing.

. . Content Marketing.  Content marketing is the development and distribution of relevant &.

. . Importance of Content Marketing.  Businesses with blogs get 67% more leads than other companies..

. . SEO (Search Engine Optimization).  Search engine is a software program that helps people find the information.

. . How SEO Works You publish content on your site Google bots or "spiders" crawl your site and review pages Google indexes your page SERp (search engine results pages) If your page successfully answers a user's question, your page can appear on the search engine results page for their query.

. . SMM (Social Media Marketing).  Social media marketing uses social media and social.

. . Email marketing.  The use of email to promote products or services.

. . Affiliate Marketing.  Affiliate marketing is an.

. . Video Marketing.  Video marketing is using videos to.

. . Influence Marketing.  An influencer is a person who has built a loyal.

. . Pay- per- click Marketing.  Pay-per-click (PPC) advertising enables.

. . Audio Marketing.  Audio marketing means using audio.

. . Virtual Reality Marketing.  Virtual reality marketing involves.

. . Difference between Traditional Marketing & Digital Marketing.

. . BASIS FOR COMPARISON TRADITIONAL MARKETING DIGITAL MARKETING.