Digital Marketing

Digital Marketing. An Introductory Course.

Who is this course for?. This introductory course is for anyone who is new to digital marketing. You can also take this course if you have a basic idea about digital marketing and wish to learn more..

Let’s begin!. Let’s begin with a scenario. You have a clothing business and you own a small fashion store somewhere in the middle of the city..

Tring Tring!. You receive a call from a customer. They are coming to your city today and want to visit your shop. You send them your shop’s address and ask them to take help from people on their way if they can’t find the address. Remember, your shop is hidden inside the city..

Customer’s POV. Your customer has now entered the city via highway. They are now searching on the map and asking people on their way to guide them to your shop’s address. After 45 minutes of search and 12 wrong turns, your customer managed to reach your shop..

The Encounter. You - “Welcome to our shop. I hope you found our address without any difficulty.”.

That was a bummer!. It’s never good when your customers are unhappy. Your products might have made their day, but the inconvenience they had even before reaching at your location ruined their entire experience. If your shop was at a prime location, your customers wouldn't have had this issue..

What is the solution?. That was quite disheartening. It’s not easy to move your shop from a hidden location to a prime location. The good news is that this short course will help gain knowledge about how you can move your shop to a prime location, where your business will be visible to more people. How? Let’s see..

Move your business to the highway.. Digital marketing helps your online business move out from the narrow streets to a new prime location. It moves your “shop” to the “highway”, amongst other blooming businesses, where more people can easily spot your brand. Digital marketing helps you reach out to a relevant audience and market your brand to the world..

Businesses are doing this.. Answer this - When was the last time you searched for a business online? You might have typed something like this in the search engine: Coffee shop near me Boutique near me Best bookstore in the city Or just “clothes shop”.

Tell me more. No matter what you search for, your search engine will always show you results that are related to your search inputs. In fact, the advertisements you see before a video or in between a website are also a part of digital marketing..

Types of digital marketing. Social Media Marketing.

Social Media Marketing. SMM includes using social media platform (Facebook, Instagram, LinkedIn, Youtube, and more) to advertise brand’s content. It helps the audience interact and engage with brand’s content. Helps businesses make an online presence. Brands can also use paid advertising for better results..

Content Marketing. Content marketing includes creating content to generate audience interest in the brand. It includes: Blogs Articles Infographics Videos.

Pay Per Click. Brands can run paid advertisement on websites and other platforms. It includes: Text Ads Video Ads Image Ads However, they have to pay every time a person clicks on the advertisement..

Email Marketing. Sending email to new and returning customers. Emails usually include: Discounts and offer Upcoming sale Product launch.

Search Engine Optimisation. SEO includes using keywords relevant to target audience. Website Optimisation, keyword embedded content, backlinks are some examples, SEO helps a business website rank on the first page of search engine.

Affiliate Marketing. Affiliate marketing helps brands generate traffic from 3rd party websites, Email signups Registrations Conversions Subscriptions.

Test Your Knowledge. Q1. You want to grow your community on all social platforms. Which form of digital marketing will you choose for better reach? PPC SEO Email Marketing Content Marketing SEO.

Test Your Knowledge. Q2. You were reading an article about “How to Roast Coffee”, and you managed to click on the keyword “best coffee beans”. The link took you to an online store that sells great coffee. Which digital marketing form has been used here? Search Engine Optimisation Content Marketing Both a and b None of the above Both a and b.

Test Your Knowledge. Q3. You searched for wireless headphones on a search engine a while ago. Now, some websites and social platforms are showing you advertisements for mobile phones and wireless headphones. Is this a part of digital marketing? Why/why not?.

Test Your Knowledge. Q4. Your brand has an upcoming sale, and you want to inform your customers about the big offers and discounts? Which form of digital marketing will you use to gain the maximum reach? Why and how did you choose your answer?.

Test Your Knowledge. Q5. Can you think of some more examples of digital marketing that you've come across online?.

Congratulations!. Bravo! You’ve given all the answers correctly. With a successful completion of this short course, you are now ready to grow your business online and help other brands gain better reach with the help of digital marketing..

By Manomeeta.