Direct & Digital Marketing : DMRi - The Entry Platform

[Audio] Direct & Digital Marketing : DMRi - The Entry Platform Name: Lai Kelly Student ID:001338310.

[Audio] Agenda The Background of DMRi The Vision of The Entry Platform SWOT Analysis The Features and Benefits of Digital Lacky Draw Competitor Analysis PASTEL Analysis Market Background Information Marketing Plan Objectives Target Customer/ Segment (group) Targeting Criteria and Maketing Segmentation Product Postioning Data Collection Methods and Application 2nd Marketing Tactics - Poster Measurement and Evaluation Budget.

[Audio] Background of DMRi DMRi, which stands for Digital Marketing Research Institute, is an organization dedicated to advancing the field of digital marketing through research, education, and industry collaboration. It serves as a platform for marketers, researchers, and professionals to stay updated on the latest trends, strategies, and technologies in the digital marketing landscape..

[Audio] To run hassle-free promotions quickly and effectively. Help clients overcome challenges like design and technical resources, cost, deadlines and legal compliance..

[Audio] SWOT SWOT Analysis is a technique for assessing the competitive position of a business by identifying the Strengths, Weaknesses, Opportunities and Threats of a business..

[Audio] S W T O Strength Unlimited Settings User Friendly Threats Not attractive enough Lack of customer loyalty Weakness Digital Setting Opportunity Building database Small Business.

[Audio] The Features and Benefits of The Entry Platform.

[Audio] Convenience Remote participation No physical visit required Wider audience reach Increased scope The Entry Platform how to benefit to client: Entry Platform Access from anywhere Step-by-step campaign creation Design landing pages Connect social media Reach a wider audience Expand scope and participation rate Suitable for target customers.

[Audio] Cost-effectiveness - Cost-effective - No physical tickets - No physical venues - Lower administrative costs The Entry Platform how to benefit to client: - Instant results - Enhanced transparency - No manual tabulation - No waiting time - Reduced manpower - Cost savings.

[Audio] Work to your schedule - Flexibility and convenience - No restrictions - Accommodates busy schedules - Increased accessibility - Convenient for participants The Entry Platform how to benefit to client: - "Work to your schedule" - No time restrictions - Flexibility for participants - Convenient and user-friendly - Enhances overall user experience.

[Audio] Data collection and analysis The Entry Platform how to benefit to client: - Participant data collection - Future marketing activities - Customer database building - Targeted promotions - Continued participant engagement - Compliance with legal requirements - Consent management - Data encryption and secure storage - Establishing trust - Participant data collection - Future marketing activities - Data analytics - Targeted marketing - Improved campaign effectiveness - Personalized promotions - Data-driven decision making - Enhanced participant engagement.

[Audio] Interactivity and engagement - Interactive elements - Gamification - Social media sharing - Increased visibility - Interest generation - Viral potential - Word-of-mouth promotion - Enhanced participant engagement The Entry Platform how to benefit to client: - Enhanced customer engagement - Interactive and user-friendly interface - Enjoyable experience - One-time experience - Element of surprise and fun - Random prizes and hidden rewards - Special activities - Surprises and delight - Increased appeal.

[Audio] Competitors Analysis. Competitors Analysis.

[Audio] Competitors Convenience Cost - effective NoQ https://www.noq.hk/en/lucky-draw NoQ's platform has a complex user interface and functionality, making it difficult to understand features, and perform necessary actions for setting up and managing lucky draw events. NoQ offers unlimited platform usage at a single price, ensuring cost predictability and flexibility for users. Searix Digital Lucky Draw Systems For Events and Campaigns - Searix The platform is not user-friendly as it lacks easy-to-understand design, clear instructions, and smooth workflows, making tasks more difficult for users to complete. Searix's is known for its high price. Customers need to request a quotation for pricing details. The platform is specifically designed for event and exhibition industry. VouchereMatic Digital Lucky Draw System for Virtual & Physical Event, Retail | Inventrik VouchereMatic claims to offer an easy-to-use lucky draw system with an interactive and simple user interface. VouchereMatic has a high price and requires customers to request a quotation for pricing. It is designed specifically for the food and beverage (F&B) industry..

[Audio] PESTEL analysis PESTEL analysis is a widely used tool for identifying and evaluating key factors and trends in the macro-environment that can impact an organization or product. Several social factors are particularly important in our case:.

[Audio] - Government regulations and policies regarding online gambling or games of chance can impact the operation and legality of the digital lucky draw platform. - Taxation policies related to prize winnings may affect the financial aspects of the platform. The overall economic conditions, such as economic growth, consumer spending power, and disposable income, can influence the participation and engagement of users on the platform. Analyzing social factors such as cultural norms, demographics, lifestyle trends, consumer attitudes, and behavior that can impact customer preferences and demand for products or services. - Advancements in technology can enhance the platform's features, user experience, and security. - The adoption of mobile devices and access to high-speed internet can influence the platform's accessibility and user engagement. - Environmental concerns may not have a direct impact on the digital lucky draw platform, but the platform operators may need to consider sustainable practices in the management of their operations. - Compliance with laws and regulations related to gambling, data protection, privacy, and consumer rights is essential for the platform's operation. - Intellectual property rights protection is crucial for the platform's branding, software, and content..

[Audio] Market Background Information The market accepts the concept of lucky draw.

[Audio] Example :. Example :. [image] wellcome. [image] wellcome.

[Audio] . [image] Lu - •GET SET FOR FUN s FRESH SURPRISES' From w April to May 2023, any purchase of $9 at We Ilcome can enter the instant lucky draw. You may have a chance to win prize below; • Grand prize; '-Minute Free Shopping Spree on Fresh Item WellcomeFresh Store winners) • andpriae; Table total g winners) • 3rd prize; Electric Barbecue unit (valued at week, winners) • 4th prize Vacuum Sealer prM unit (valued at (3 winners per week, total winners) sth prize Soy milk S Soup Blender, unit (valued at (s winners per week. total ao winners).

[Audio] . [image] eekly chance —a7,ooo-. [image].

[Audio] Example:. Example:. [image] UNI QLO. [image] UNI QLO.

[Audio] Example. Example. [image] HANG SENG BANK Online Lushy.

[Audio] . [image] Online Investment Services Lucky Draw Are you looking for a new phone? From 1 October 2023 to 29 December 2023, you can get at most 19 lucky draw chances each, total Of 38 chances via your Integrated Account or Family+ Account (the "Relevant Account(s)" ) for successful completion ofthe following items( "Designated items" ) to win a HKD10,cm Apple Store Gift Card (total 30 winners). The number Of lucky draw chance(s) are listed as follows: Eligible Customer • prestige Private • prestige Banking • Preferred Banking and Other Customers Relevant Account • Integrated Account • Family* Account • Integrated Account Lucky Draw chances Each Relevant Account can get a maximum of 19 Lucky Draw chances and a total of 38 Lucky Draw chances per Eligible Customer. Each Relevant Account can get a maximum of 19 Lucky Draw chances per Eligible Customer..

[Audio] Marketing Plan Objectives To sign up 1,000 new customers to a paid subscription with ‘The Entry Platform’ within the first 12 months. To retain 80% of customers at the end of year one, on their existing or a higher level of subscription..

[Audio] Target Customer/ Segment (group). Target Customer/ Segment (group).

[Audio] Targeting Criteria and Marketing Segmentation Income High Low Engagement High Low Segment name Income Engagement Segment A Low Low Segment B High High Segment C Low High Segment D High Low.

[Audio] Targeting Criteria and Marketing Segmentation Segment A low budget and low attend any digital marketing activity Convenience -> Easy to use Cost - effectiveness -> Affordable package price for enterprise Work to your schedule -> Pre-set the lucky draw anytime Data collection and analysis -> Have reference to setup marketing plan for targeted customer Interactivity and engagement -> Increased visibility.

[Audio] Product Positioning Esay to use Low price High price Hard to use.

[Audio] Data collection Methods and Application Collect customers’ email address & phone number Benefit: Ability to send targeted emails directly to clients, making it an effective tactic for direct marketing. Increased potential to attract subscriptions through email marketing. Personalized communication enables targeting of specific customers. Collect opinions for quantitative data 1st marketing tactic: Sponsorship Advantage: Raise Awareness Build Business Relationships Targeted Marketing How to execute ? To promote digital marketing, provide clients with an e-coupon. In order to receive the e-coupon, clients should provide their email address and have to answer an question: "Is a digital lucky draw an exciting activity or not?"..

[Audio] 2nd Marketing Tactics - Poster Advantage: Broad reach Brand Exposure Targeted Marketing Complementary to Online Marketing How to execute? What benefit on this? Distribute strategically Track and measure effectiveness Integrate with digital channels.

[Audio] Measurement and Evaluation Qualitative Clients’ opinios for question:"Is a digital lucky draw an exciting activity or not?". Quantitative How many ppl used the coupon.

[Audio] Budget Digital Marketing Plan Budget to Promote The Entry Platform with HKD$1,000,000: Research and Analysis (25% of budget): HKD$250,000 - Market research - Competitive analysis - Customer segmentation to tailor marketing strategies and messaging. Paid Advertising (40% of budget): HKD$400,000 - Display advertising - Poster to reach a wider audience and increase brand awareness. Email Marketing and CRM (30% of budget): HKD$300,000 - Building an email subscriber list and implementing automated email campaigns. - Personalized email marketing to nurture leads and encourage subscription sign-ups. - Customer relationship management (CRM) tools for effective customer retention. Analytics and Measurement (5% of budget): HKD$50,000 - Implementing analytics tools - Setting up conversion tracking to measure the effectiveness of marketing campaigns..

[Audio] Thank you !. Thank you !.