DanhGia-LDF-Steering.Committee.3-END.BUILD-230816

[Virtual Presenter] CONFIDENTIAL VIETNAM - LDF ROLLOUT STEERING COMMITTEE #3 – END OF UAT – GO / NO GO DRY RUN VIETNAM | 2023, AUG 16th.

[Audio] CONFIDENTIAL CONTENT LDF VIETNAM Roll out - Steering Committee – End of UAT ATTENDEES • Chung TRAN • Linh DINH • Thai NGUYEN • Phuong BUI • Van LE • Trang NGUYEN • Hang TO • Chau DANG • Ngoc LE • John - Namtech • Chieu – Baspro • Laurent LENOIR • Morane BAHRI • Dounia SMINI • Phoebe WONG • Marine LEROUX • Sandrine PASCHE • Andrew LUK • Alessandro TOMIO AGENDA • Project Flash Report • Project Timeline Update • Backend Integration Test Status • UAT Status • Loyalty Flow - Before & After • Update Risks Appendixx • Final Architecture • Update Org Chart • Key Partners DATE Wednesday, Aug 16th 2023 LOCATION – N/A • Lacoste APAC Office • Danh Gia Office.

[Audio] LDF VIETNAM UAT 2 in Dev environment UAT SUMMARY Aug 16th 2023 SCOPING DESIGN BUILD UAT 1 & 2 DRY-RUNS SOFT LAUNCH GO-LIVE OBJECTIVES • Brand Premiumization and setting up the framework for digital expansion • Deploying the new Delegation Model LDF in Vietnam as part of APAC/SEA online business development strategy SOFT LAUNCH 25 September 2023 TARGET OPENING OFFICIAL 09 November 2023 PROJECT TEAM Digital Manager Thai NGUYEN Brand Manager Linh DINH Marketing Manager Phuong BUI IT Manager Van LE Ecom Operator Leader Trang NGUYEN E-Merchandiser Hang TO APAC Omnichannel PM Morane BARHI APAC E-Merchandise Dounia SMINI Agency - Namtech John TRAN DONE – Current Phase : UAT Namtech's developments and UAT environments delivered LDF VN E-Commerce assortment validated with Dounia (product descriptions and images : DONE) UAT Testbook delivered and reviewed with Morane & Dounia UAT environment delivery – set up and ready to use – Stock TO BE UPDATED SEO Basic Checklist done and ready to test UAT Integration with CNV loyalty task delivered UAT x D365 Sync. Completed Order from Ecommerce Portal - DONE INDICATORS SCOPE: There are more things wider than expected during SCOPING TIME: Implementation of the integration between LDF and Baspro took longer than expected. There are many issues and misunderstandings that lead to long times to solve. On track with planning… RISK: Fulfillment Integration with BASPRO has completed testing. It will deploy more testing at Dry Runs POINTS OF ATTENTION (!) MAJOR FOCUS: Integration with BASPRO Fulfillment – all test scenario written out and test carefully before moving to Dry Runs Stage - DONE Integration with ERP (D365) – Order information successfully capture and sent to D365 without fail. However, it is necessary to carefully check the push of promotional orders to D365. D365 & CNV used Phone numbers for ID. LDF needs to push SO with the phone number as ID. Payment process running smoothly without failed - DONE LDF Global usually change so VN team has not kept up with the update progress, so they only rely on brand guidelines and actual to adjust. NEXT STEPS Who Milestone End of UAT steering ALL Aug 16 Moving PreProduction to Dry Runs Server NT Aug 17 Checking SEO with Rosanne NT x LDF x Rosanne Aug 18 Connect Data Analytics to Prod site NT x LDF x Rosanne Aug 21 Final LDF content & Final checking DG x NT x Morane x Dounia Aug 23 Start of Dry Run with internal (Password at access) ALL Aug 25.

[Audio] CONFIDENTIAL JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV 2-8 9-15 16-22 23-29 30-5 6-12 13-19 20-26 27-5 6-12 13-19 20-26 27-2 3-9 10-16 17-23 24-30 1-7 8-14 15-21 22-28 29-4 5-11 12-18 19-25 26-2 3-9 10-16 17-23 24-30 31-6 7-13 14-20 21-27 28-3 4-10 11-17 18-24 25-1 2-8 9-15 16-22 23-29 30-5 6-12 BUILD + UNIT TEST + TESTING ENVIRONMENT SETTING WIRE FRAME UI/UX DESIGN & VALIDATE UAT 1 (4W) PAYMENT GATEWAY INTERGRATION BUG FIXING DELIVERIES CONTINUOUS UAT 2 (3W) BUG FIXING DELIVERIES CONTINUOUS PAYMENT GATEWAY INTERFACE TEST VALIDATION MAY, 08 FULFILLMENT INTERGRATION FULFILLMENT INTERFACE TEST VALIDATION AUG, 13 DRY RUNS (4W) PRO DEPLOYMENT CONFIRMATION AUG, 08 DEPLOYMENT IN PROD AUG, 16 PROD CONFIG AUG, 15 PROD DELIVERY AUG, 15 CONNECT DATA ANALYTICS IN UAT ENVIROMENT JUL, 16 CONNECT DATA ANALYTICS IN PRODUCTION SITE AUG, 21 BUYING FOR ONLINE JAN, 01 OPENING OFFICIAL NOV, 09 ERP INTERGRATION ERP INTERFACE TEST VALIDATION AUG, 09 FULFILLMENT PACKAGING MARKETING PLAN FOR LAUNCHING LDF LOYALTY INTERGRATION LOYALTY INTERFACE TEST VALIDATION JUL, 25 PROJECT SCHEDULE (Updated 15.08.2023) SOFT LAUNCH STEERING END OF UAT AUG, 16 GO / NO GO MEETING SEP, 22 END OF BUILD #1 END OF BUILD #2 END OF DESIGN AGENCY PITCHING AUG, 14 - 18 LDF VIETNAM Roll out - Steering Committee – End of UAT Go live SEP, 26.

[Audio] CONFIDENTIAL BACKEND INTEGRATION TEST STATUS RESULTS (in %) Complete Health Check Shipments Returns Refunds OK 90% 100% 95% 100% KO 2% 0% 0% 0% PARTIALLY OK 5% 10% 0% 0% NOT TESTED 3% 0% 0% 0% BLOCKED 0% 0% 0% 0% KEY POINTS : q 2 weeks of delay due to issues and misunderstandings between Namtech & BASPRO. The validation of fulfillment was late (Finished 13/08). q A daily meeting is planned each day to share the integration tests status between Namtech x BASPRO x Danh Gia. LDF VIETNAM Roll out - Steering Committee – End of UAT.

[Audio] CONFIDENTIAL UAT STATUS (08.08.2023) CRITICAL PATH: 100% TOTAL: 89.2% LDF VIETNAM Roll out - Steering Committee – End of UAT TOPIC CRITICAL PATH ALL OPENED POINTS TO DO SHIPMENT 100% 100% • RECHECK AND RESOLVED UNHAPPY CASES (IF ANY) è NAMTECH & BASPRO MEETING (09 AUG) – RESOLVED ON SHIPMENT UNHAPPY CASES (REPORT IN INTEGRATION DOCS) RETURN 100% 95% • RECHECK AND RESOLVED UNHAPPY CASES (IF ANY) è NAMTECH & BASPRO MEETING (09 AUG) – RESOLVED ON RETURN CASES (REPORT IN INTEGRATION DOCS) MASTER DATA / PRODUCTS 100% 100% è NO SPECIFIC ACTION PLAN, WAITING FOR DONNIA FINAL REVIEW STOCK SYNC 100% 95% • RECHECK AND RESOLVED UNHAPPY CASES (IF ANY) è NAMTECH & BASPRO MEETING (09 AUG) – RESOLVED ON STOCK SYNC CASES (REPORT IN INTEGRATION DOCS) MY ACCOUNT 100% 95% • SOME MINOR ISSUES ABOUT UI è CHECKING AND FIXING DURING DRY RUNS PAYMENT 100% 95% • ONEPAY HAVE A NEW PAYMENT GATEWAY PLUGIN. è NAMTECH WILL UPGRATE IT DURING DRY RUNS.

[Audio] CONFIDENTIAL LOYALTY FLOW LDF VIETNAM Roll out - Steering Committee – End of UAT Loyalty Platform ERP D365 LDF POS SO SO API Manual SO API POINTS API Before After Loyalty Platform ERP D365 LDF POS SO Customer's Revenue API Manual SO API POINTS API.

[Audio] CONFIDENTIAL RISKS LEVEL PROBABILITY DESCRIPTION CONTENGENCY PLAN l HIGH If have too many issues in the Integration between BASPRO Fulfillment and E-commerce Portal / WooCommerce Website, the current issues encountered might 1. Delay the start of the Soft Launch until fixing ready. 2. If we decide to go live with some issues as per initial planning, some inventory and return orders will have to be tracked and performed manually. l HIGH Loyalty program may not be ready for Dry Run because we still waiting business modal and architecture with ERP 1. Loyalty program could be launch after LDF and launch at LDF offical opening. 2. Still recording customer sales and adding points when the loyalty is launched. l MEDIUM Promotional orders on LDF push data to D365 could appear with incorrect amounts. Leads could to revenue deviation in ERP. Manually update sale order to ERP. l COVERED New Payment Gateway upgrade version Upgrading will take place during Dry Runs LEVEL PROBABILITY DESCRIPTION CONTENGENCY PLAN Products Available stock still intact for Customer to purchase Development Quality & Testing Key issue resolved without failed or have solution to cover KEY FACTORS OF SUCCESS LDF VIETNAM Roll out - Steering Committee – End of UAT.

[Audio] CONFIDENTIAL APPENDIX. CONFIDENTIAL. APPENDIX.

[Audio] CONFIDENTIAL FINAL ARCHITECTURE LDF VIETNAM Roll out - Steering Committee – End of UAT.

[Audio] CONFIDENTIAL Vietnam E-Commerce Team Org Chart LDF VIETNAM Roll out - Steering Committee – End of UAT Ecommerce Manager Ecom Operation Leader E-Merchandiser Digital Marketing Customer Services • Monitoring Orders • Optimising processes across Ecommerce • Streamlining operational efficiencies • Monitoriing and ordering logistic supplies • Conducting regular site walks and raising issues • Monthly finance reconciliation • Report operating index periodically • Contribute and publish Ecommerce product catalogs • Manage navigation and visual merchandising on the website • Business analysis • Develop, plan and execute all digital marketing • Analyze segmentation • Tracking conversion rates • Customer Experience • Consulting customers • Support, care and resolve customer feedback • Receive all customers's inquiries Chau DANG chaudang@danhgia-5star.com Ngoc LE ngocle@danhgia-5star.com Hang TO hangto@danhgia-5star.com Trang NGUYEN minhtrang@danhgia-5star.com Thai NGUYEN thainguyen@danhgia-5star.com.

[Audio] CONFIDENTIAL Solution and Development Partner for LDF Vietnam Local Payment Gateway Local Fulfillment Local 3PL KEY PARTNERS LDF VIETNAM Roll out - Steering Committee – End of UAT.

[Audio] Danh Gia x LDF Vietnam Thank You. Danh Gia x LDF Vietnam.