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CLEARWATER CARE (M) SDN BH UNIQUENESS OF CLEARWATER CARE RELATIVE TO FRANCHISE / LICENSE ARRANGEMENT ATEF Özq.

CLEARWATER CARE BECOMING THE NEXT BIG THING IN MALAYSIA OVERVIEW 1. Malaysia - Healthcare 2. Preparing for the Silver Population Boomers 3. High Demand for Rehabilitation Services 4. Clearwater Care is an Ideal Business in Underserved Market Niche of Private Healthcare Sector in Malaysia 5. Five USPS of Clearwater Care : Distinctive Brand.

MALAYSIA - HEALTHCARE HEALTHCARE IS ONE OF THE BEST PROSPECT INDUSTRIES IN MALAYSIA Healthcare is not a privilege. It's a right. It's a right as fundamental as civil rights. It's a right as fundamental as giving a child a chance to get a public education. - ROD BLAGOJEVICH.

MALAYSIA PROVIDES UNIVERSAL HEALTHCARE ACCESS Malaysia provides universal healthcare access to its citizens. MALAYSIA BUDGET 2020 Ministry of Health allocation up 7% to RM30.6 billion. MALAYSIA YEAR OF HEALTHCARE TRAVEL 2020 (MYHT2020) Campaign (medical tourism) launched by the Malaysia Healthcare Travel Council (MHTC). Allocation up to RM25 million. MALAYSIA : WORLD BEST HEALTHCARE 2019 Malaysia was ranked 1st (score 95/100) in the Best Healthcare in the World category of International Living Annual Global Retirement Index. (top 5 in 2018) PRIVATE HEALTHCARE SERVICES IN MALAYSIA One of the Leading Sub-sectors in Malaysia. Demand for private healthcare has been increasing exponentially due to its speedy service delivery and quality healthcare..

NUMBER OF HEALTHCARE TRAVELLERS AND REVENUE BETWEEN 2011-2018 643,000 2011 881,000 2013 859,000 2015 2017 728,000 2012 882,000 2014 921,000 2016 2018 WHY PRIVATE HEALTHCARE IN MALAYSIA IS ONE OF THE BEST PROSPECT INDUSTRIES? • The global demand Malaysia as preferred private healthcare travel destination for the world Private healthcare in Malaysia is an attractive proposition, offering wolrd- class quality healthcare, which is easily accessible and competitively affordable, for patients' peace of mind..

PREPARING FOR THE SILVER POPULATION BOOMERS Beautiful young people are accidents of nature, but beautiful old people are works of ART. ELEANOR ROOSEVELT.

THE GROWTH OF AGEING POPULATION IN MALAYSIA (THE SILVER TSUNAMI) • Malaysia life expectancy is now about 75 years old. • 2020 : The population of Malaysians aged 60 & above is expected to hit 4.46 million • 2030 : Malaysia will be classified as an "aged" nation, when the proportion of senior citizens is projected to reach 15%. • The burgeoning number of senior citizens creates a whole new market for elderly health-care and rehabilitation centres (profit) and voluntary aged care organisations (non-profit/charitable)..

• Notwithstanding the ever-increasing population of senior citizens in this country, the number of care providers' centres (including nursing care & rehabilitation centres) is still low and more care providers need to be planned and developed in Malaysia. • On top of that, we encounter a dilemma from some unregistered care providers with unpleasant and unethical practices, who employ untrained foreign workers (maids) to care for the senior citizens. • Such unregistered care providers are approaching the notion of elderly care from business perspective for the sake of money only, without prioritizi the seniors to get the best kind of care..

It is a real dilemma because if government decide to take action and shut down the unregistered care providers, where are the government going to place the people who are currently under their care?.

CLEARWATER CARE TO FACE AND SOLVE THE SILVER TSUNAMI.

by realizing the demand of an ageing population rises significantly in our to government's country, pursuant encouragement and with the intention to help solving the current dilemma, Clearwater Care with the aim to serve the people with passion and for passion of profit, take a major leading step by franchising / licensing nursing care & rehabilitation centre which is a solution to the Silver Tsunami: - a. Employ professional caregivers; b. Provide tailored nursing care& rehabilitation services; and c. Offer the best model of care..

HIGH DEMAND FOR REHABILITATION SERVICES IN MAJOR CITIES IN MALAYSIA With the wave of industrialization and rapid development in Malaysia, we have observed an increasing number in industrial and motor accidents which lead to disabilities and other morbidities. As discussed earlier, we also observed the advancement in medical sciences and technology have promoted increased life expectancy and a concurrent rise in the population of the elderly in Malaysia. Thus, we are facing a growing number of patients with debilitating diseases and multiple comorbidities requiring rehabilitation..

• Compared to other medical specialties, rehabilitation is a unique field of medicine that addresses the patient as a whole, rather than an organ or organ system. It focuses on prevention, diagnosis, treatment and rehabilitation of disorders that cause functional impairment. • The goal of rehabilitation is to help patients with physical and /or cognitive disabilities regain as much functional ability as possible. • Rehabilitation is for any patients with any conditions that will either potentially cause a disability, already have an overt disability, or have complicated disabilities arising out of birth, injury or illness. It is for disabilities from intra-uterine to death, from womb to tomb..

• The awareness of rehabilitation and the demand is growing because most of Malaysians agree that rehabilitation helps patients to regain their highest level of independent functioning and helps to make a successful return to the society. • However, the overwhelming attendances in the public healthcare clinics, the long hours of wait and limited staff cause difficulties and delays for patients to undergoing rehabilitation services at public healthcare clinics. • Furthermore, not all public healthcare clinics / centres have facilities for curative and rehabilitative service, and usually hospitals do not cover comprehensive treatment at secondary and tertiary level of care, especially for chronic care patients such as rehabilitation and palliative care for cancer and stroke patients for better management to regain their health and functional living..

ATER STORY OF ANNA (NOT HER REAL NAME) Özg.

CLEARWATER CARE IS AN IDEAL BUSINESS IN UNDERSERVED MARKET NICHE OF PRIVATE HEALTHCARE SECTOR The best way to find yourself is to lose yourself in the service of others. IN MALAYSIA MAHATMA GANDHI.

• The need to live well in golden years and the need to live as independently as possible create the growing segment of consumers (seniors and patients), paving ways for the business opportunities and developments of nursing care and rehabilitation centre in Malaysia, especially for business of Clearwater Care. • In order to fill the voids in the market and to address these needs, Clearwater Care offers business opportunities and provide flexible franchise / license plans for nursing care and rehabilitation centre without compromising the quality of the services..

CLEARVV\TF.R CARE •1'11 most of (D lcvingyou" Clearwater Care welcome prospective franchisees / licensees who are likely-minded people, who want to serve people with passion & have passion for profit, and want to give back to the society by helping seniors and patients. Clearwater Care will provide advice and guidance in order to develop strong healthcare businesses and bright futures of Clearwater Care..

FIVE USPs OF CLEARWATER CARE : A DISTINCTIVE BRAND THE DIFFERENCES OF CLEARWATER CARE THAT MAKE THE DIFFERENCE.

1. CLEARWATER CARE PERMANENTLY CHANGE CONVENTIONAL CARE HABITS IN MALAYSIA CLEARWATER CARE permanently change conventional care habits by: - b) a) breaking the stigma and significant negative perception; bringing a different and better care habit to Malaysian culture; and c) helping the family members by giving the best care to their beloved ones (medical and non-medical care)..

2. CLEARWATER CARE IS A FUSION OF EASTERN AND WESTERN CARE CULTURE We combine the two distinguished concepts of care providers in eastern and western cultures in providing the best possible care plans for the patients. • Modelled after best practices from the biggest community nursing entities in United States of America ( USA) and United Kingdom (UK) that have been at theforefront of private healthcare businessfor home care and nursing care and rehabilitation centre. • We did thorough researches on business cultures, customer services and customer experiences, as well as franchise / license proven strategies, plans and methods from world's most successful companies..

In order to give the best care and rehabilitation services, Clearwater Care had gone through more than FIVE (5) years of process of learning and applying the researches' outcomes, combined the best practical healthcare ideas and modified to suit the Southern Asian cultures, specifically Malaysian culture..

3. THE TRENDING EFFECT OF CLEARWATER CARE IN MALAYSIA • Since the establishment in 2014, the concepts of Clearwater Care is being mirrored by other closest direct competitors. • Most of nursing care and rehabilitation centres in Penang frequently compared their services and centres with Clearwater Care Campuses in developing a healthy competition in the market. • Some of the direct competitors cannot cope with Clearwater Care and took easy way out by offering to sell their businesses to Clearwater Care. • For Clearwater Care, buying existing healthcare businesses , nursing home and nursing care & rehabilitation centres, and converted them to be our Campuses is one of many ways in delivering the best care services to people..

4. CLEARWATER CARE IS A PRODUCT OF PROFFESIONALS FROM DIFFERENT BACKGROUNDS WHO SPEAK THE SAME LANGUAGE OF LOVE IN DELIVERING SERVICES Under Clearwater Care, professionals from different backgrounds unite and speak the same language of love in delivering the services according to the founder's vision and passion as enshrined in the 10 DOCUMENTS as follow:- MANTRA Model of Care 20 BASICS Execution Everything is Practice (EIP) Love Now FiLLAP Continuous Personal and Professional Development (?ÅPD) Darjah Kebesaran Keupayaan Bintang Utama / Den an Kasih Ku Bina Upaya (DKRU).

5. SUPERB MANAGEMENT AND EXECUTION OF CWC FOR EXPANDABLE AND UNSTOPPABLE BUSINESS SUCCESS 1. PATIENT'S INTEREST IS THE UTMOST PRIORITY OF CLEARWATER CARE 2. FRANCHISEES / LICENSEES ARE BUSINESS PARTNERS 3. LEADERSHIP IS INSPIRED AND EMBRACED FROM TOP TO DOWN (CORPORATE) AND FROM BOTTOM TO UP AND EVERY DIRECTION (ENTREPRENEURIAL) 4. CLEARWATER CARE DEVELOPS A COMPREHENSIVE SYSTEM OF BUSINESS PRACTICE IN ORDER TO MAINTAIN THE EXCELLENCE OF EXPECTED SERVICES 5. CWC IS A ROTOR: TO BE ALWAYS ON THE RUN AND GO EXTRA MILES IN BUSINESS DEVELOPMENTS, PLANNINGS AND STRATEGIES.

Özg CPPD CONTINUOUS PERSONAL & PROFESSIONAL DEVELOPMENT TRAINING FOR LOVERS.

CPPD refers to the process of tracking and documenting the skills, knowledge and experience that Lovers gain both formally and informally as they work at Clearwater Care. CPPD records the lovers' experience, learning and training process in Clearwater Care. It is a physical folder or portfolio documenting the lovers' development as professional caregivers in Clearwater Care. It is a process of recording and reflecting on learning and development..

CPPD Training will helps lovers to manage their development on VISA (Values, Interests, Skills and Abilities). by collecting CPPD points in CPPD activities. CPPD's function is to help lovers to record, to review and to reflect on what they have learnt as well as to provide opportunities for Lovers to learn new things..

ATEF.

CLEARWATER CARE (M) SDN 5 YEARS GROWTH PROJECTION CWC FRANCHISE CAMPUS SETTING UP COST & MONTHLY OPERATION COST FOR FRANCHISE ARRANGEMENT 1. 2. Franchise Fees Setting up Costs: Roling Capital (3 Months), RML20.000.OO. 22% Initail Cost, RM180,OOO.OO. 9% BBE, RM300.OOO.OO. Franchise Fees. RM500.00000. CME, RM520.OOO.OO. 27% 2.1 2.2 2.3 2.4 CME BBE Initial Cost Rolling Capital (3 months) RM500,OOO.OO RM520,OOO.OO RM300,OOO.OO RM180,OOO.OO RM420,OOO.OO TOTAL COST Franchise Fees CME u BBE • Initail Cost Roling Capital (3 Months).

MONTHLY OPERATING COST (ROLLING CAPITAL) MONTHLY OPERATING COST 1. SALARY 2. RENTAL 3. UTILITIES 4. ROYALTY 5. LOANS 6. MAINTENANCE 7. 8. MEDICINE 9. MARKETING 10. PETN CASH TOTAL RM50,OOO.OO RM15,OOO.OO RMIO,OOO.OO RM20,OOO.OO RM 12,000.00 RM 16,000.00 RM 5,000.00 RM 5,000.00 RM 5.000.OO RM 2,000.00 RM140,OOO.OO Marketing & Entertainment, RM5.OOO-OO. LY. Medicine. RM5,OOO.OO. Maintenance, RM5.ooo.oo. Food & Beverage, RM16.ooo.00.11% Loans. RM12,OOO.OO. 8% Royalty . RM20,OOO.OO, Petty cash, RM2.OOO.OO, 1% Salaries (20 Lovers), RM50.OOO.OO, 36% Rental, RM15.OOO.OO.11% Salaries (20 Lovers) Loans Utilities, Rental Food & Beverage RMIO.OOO.OO. 7% • Utilities Maintenance III Royalty Medicine Marketing & Entertainment Petty Cash.

MONTHLY INCOME 1 FC: 40 YDK 1 YDK: RM5,OOO.OO/MONTH 40 YDK x RM5,OOO.OO RM200,OOO.OO RM200,OOO.OO MONTHLY OPERATING COST = RM140,OOO.OO RM60,OOO.OO MONTHLY PROFIT (before tax) RM60,OOO.OO.

THE PERCENTAGE OF MALAYSIANS AGE 60 AND ABOVE THE TOTAL POPULATION Source : Waysian Health Ageing Society 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% •The Percentage of Malaysians age 60 and above of the total population 2010 7.90% 8.80% 2014 8.80% 10.60% 2020 10.60% 2030 15.30% (expected nation status) 19.80% 2040 19.80%.

CWC FRANCHISE CAMPUS 900 800 700 600 500 400 300 200 100 Feb-20 uTOTAL UNITS OF CWC FRANCHISE CAMPUS IN 5 YEARS 5 YEARS GROWTH PROJECTION 300 Dec-20 10 Dec-21 100 Dec-22 300 Dec-23 500 Dec-24 800 •TOTAL UNITS OF CWC FRANCHISE CAMPUS IN 5 YEARS.

5 YEARS PROJECTION: TOTAL CWC FRANCHISE CAMPUS, YDK, CWC LOVERS & . YDK u CWC Lovers • Franchisee 10 FC UNITS DEC 2020 too 200 10 100 FC UNITS DEC 2021 4000 2000 100 300 FC UNITS 8 DEC 2022 12000 6000 300 500 FC UNITS DEC 2023 20000 10000 500 800 FC UNITS DEC 2021, 32000 16000 800.

Miscellaneous, RM250.OO. 3% CWC Lovers Training. RM750.OO, 7% CWC Franchisee Training. RMI,OOO.OO. 10% HQ Office Operation, RM4.500.OO, • Franchise Advertising & Marketing CWC Lovers Training CWC HQ OPERATING COST: RMIO.OOO.OO PER MONTH LEOR EVERY (50 % from Monthly Royalty Fees from Every Franchise Campus) Franchise Advertising & Marketing . RM3,500.OO. 35% • CWC Franchisee Training • HQ Office Operation • Miscellaneous.

ATEF. THANK YOU.