Content Creation Strategy for Telkom Mobile and LTE Sales

Published on
Embed video
Share video
Ask about this video

Scene 1 (0s)

[Virtual Presenter] Content Creation Strategy for Telkom Mobile and L-T-E Sales Driving Sales Revenue Growth and Customer Engagement.

Scene 2 (13s)

[Audio] Introduction As a Telkom reseller, our goal is to drive sales revenue growth and customer engagement through content creation Increase sales revenue Enhance customer loyalty Get customer referrals.

Scene 3 (28s)

#BIGTELKOMDEALS. A person looking at a cell phone Description automatically generated.

Scene 4 (40s)

[Audio] Target Audience Our target audience includes: Existing Telkom customers Potential customers researching Telkom services Interest-Based: Gamers Streamers (music, video, et cetera) Social media influencers Travelers (frequent international trips)5. Outdoor enthusiasts (campers, hikers, et cetera).

Scene 5 (1m 7s)

[Audio] Target Audience Technographic Segments: Smartphone users (Android, iOS, et cetera) Tablet users Smartwatch users Heavy data users Areas with limited internet connectivity.

Scene 6 (1m 23s)

[Audio] Consider creating buyer personas to better understand your target audience's needs, preferences, and pain points. What Are Buyer Personas?.

Scene 7 (1m 39s)

[Audio] A buyer persona is a semi-fictional representation of your ideal customer, based on market research and data. It outlines their: Demographics (age, occupation, education, et cetera) Goals and Values Pain points (challenges, frustrations) Behavior (research habits, purchasing decisions) Preferred communication channels Behavior (research habits, purchasing decisions).

Scene 8 (2m 8s)

[Audio] How will buy personas assist our Sales Revenue Understand target audience needs Tailor marketing strategies Create relevant content Develop effective sales approaches Improve customer satisfaction.

Scene 9 (2m 24s)

[Audio] Content Objectives Our content objectives are: Drive sales revenue growth Enhance customer engagement Get customer referrals.

Scene 10 (2m 35s)

[Audio] Content Pillar Our content pillars are: Educational Content (40%) Promotional Content (30%) Customer-Centric Content (30%) As a Telkom reseller, here's a content creation strategy to promote and drive sales for Telkom mobile and L-T-E-: Educational Content (40%) Benefits of Telkom mobile and LTE How-to guides (for example, setting up LTE) Industry trends and news Promotional Content (30%) Exclusive deals and offers Product showcases (for example, new devices) Limited-time discounts Customer-Centric Content (30%) Customer testimonials and success stories s.

Scene 11 (3m 27s)

[Audio] Content Formats content formats include: Blog Posts Social Media Posts Videos Infographics Email Newsletters.

Scene 12 (3m 39s)

[Audio] Content Ideas Some content ideas include: Top 5 Benefits of Telkom L-T-E for individuals How to Choose the Right Telkom Mobile Plan Telkom's Latest Devices: A Review Customer testimonials and success stories.

Scene 13 (3m 54s)

[Audio] How can we get Customer Testimonials on our website? We utilize platforms like HelloPeter Hellopeter is a great platform to collect customer testimonials. Here's how to leverage Hellopeter for customer testimonials: Credibility: Hellopeter is a trusted review platform Authenticity: Reviews are from real customers Social proof: Showcase customer satisfaction. How to Collect Testimonials from Hellopeter? Claim your business listing on Hellopeter Encourage satisfied customers to leave reviews. Respond to all reviews, both positive and negative. Filter reviews by rating (for example, 4 plus stars). Use review snippets on your website, social media, and marketing materials..

Scene 14 (4m 41s)

[Audio] Distribution Channels Our distribution channels include: Telkom Reseller Website Social Media Platforms Email Marketing Paid Advertising Influencer Partnerships.

Scene 15 (4m 53s)

[Audio] Call-to-Action (C-T-A--) Strategies C-T-A Strategies include: Sign up for our newsletter for exclusive deals Contact us for a personalized Telkom solution Shop now and get [limited-time offer].

Scene 16 (5m 11s)

[Audio] Metrics for Success We will track the following metrics: Website traffic and engagement Social media metrics Email open and conversion rates Sales revenue growth.

Scene 17 (5m 25s)

Budget Allocation. BUDGET ALLOCATION Content Creation Advertising and promotion Influencer partnerships Email marketing tools Content management and analytics 0.4 0.3 0.15 0.1 0.05.

Scene 18 (5m 38s)

[Audio] Timeline Our timeline is: Week 1: Content strategy development Week 2-3: Content creation, advertising, and promotion Week 4: Content review, refresh, and planning.

Scene 19 (5m 53s)

[Audio] Key Takeaways Key takeaways include: Content creation drives sales and engagement Targeted content pillars and formats Measurable success metrics.

Scene 20 (6m 7s)

[Audio] Conclusion By implementing this content creation strategy, we can drive sales revenue growth, enhance customer engagement, and establish thought leadership in the Telkom industry..

Scene 21 (6m 22s)

[Audio] Action Plan Our action plan includes: Develop content calendar Create engaging content Launch influencer partnerships Track metrics and adjust strategy.

Scene 22 (6m 34s)

[Audio] Lastly By crafting personalized, engaging content that addresses customer pain points and showcases Telkom's unique selling propositions, we'll drive sales revenue growth, enhance customer loyalty, and establish Telkom as a thought leader in the telecom industry. Through targeted content channels, including social media, email marketing, and influencer partnerships, we'll reach existing and potential customers, tech-savvy individuals..

Scene 23 (7m 3s)

[Audio] Referral Program Our referral program includes: Offer incentives for referrals "Referral Program Structure: In line with industry standards, our referral program aims to incentivize existing customers for referring new clients to W-N-S with Telkom. The program's terms are as follows: Eligibility: Existing W-N-S with Telkom customers Referral Reward: R50-R100 per successful referral Qualification Criteria: Referred customer must select a package and be successfully activated by Telkom Incentive Payout: Upon successful activation of the referred customer This program seeks to encourage customer loyalty, drive word-of-mouth marketing, and expand our customer base through targeted referrals. Alternatively, you could also phrase it as: Customer Referral Incentive Program: W-N-S with Telkom values customer loyalty and aims to recognize referrals that lead to new business opportunities. Our referral program offers: A one-time reward of R50-R100 for each successful referral Eligibility for existing W-N-S with Telkom customers Contingent upon the referred customer's successful package selection and activation by Telkom. By participating in this program, customers can contribute to our growth while receiving a token of appreciation for their loyalty..

Scene 24 (8m 42s)

[Audio] E-N-D. END. Thabo Nkosi- u464998. [image] Different types of cameras.