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Customer Order Management(COM). Jan'24.

Overall Performance. GOLD & STUDDED Description FTM- Jan’24 FTY 23 ~ 24 Total Qty Ontime Completion Ontime Alignment Overdue Avg.LT Val. in Cr Total Qty Val. in Cr (Nos) Order To Delivery (days) (Nos) Occasion 2944 2758 94% 186 13 38.4 23435 295.5 Regular 11746 10984 94% 762 14 149.0 131179 1594.7 Total 14690 13742 94% 948 14 187.4 154614 1890.2 COINS Occasion 482 481 100% 2 5 1.7 5223 3.0 Regular 4014 3920 98% 94 7 18.8 54701 277.9 Total 4496 4401 98% 95 7 20.5 59924 280.9 Grand Total 19186 18143 95% 1043 12 207.9 214538 2171.1.

Occasion Order Performance. Description Products – Plain & Studded Coins Overall Qty Contribution% Cumulative Qty Contribution% Cumulative Qty Contribution% Cumulative Ontime 2752 93.5% 93.5% 481 481 99.8% 3233 94.4% 94.4% 1 ~ 5 Days 128 4.3% 97.8% 1 1 0.2% 129 3.8% 98.1% 6 ~ 10 Days 19 0.6% 98.5% 19 0.6% 98.7% 11+ Days 4 0.1% 98.0% 4 0.1% 98.8% WIP 41 1.4% 99.9% 41 1.2% 100% Grand Total 2944 100% 482 100% 3426 100%.

Regular Order Performance. Description Products – Plain & Studded Coins Overall Qty Contribution% Cumulative Qty Contribution% Cumulative Qty Contribution% Cumulative Ontime 10951 93.2% 93.2% 3920 97.7% 97.7% 14871 94.4% 94.4% 1 ~ 5 Days 477 4.1% 97.3% 77 1.9% 99.6% 554 3.5% 97.9% 6 ~ 10 Days 68 0.6% 97.9% 1 0.0% 99.6% 69 0.4% 98.3% 11+ days 17 0.1% 97.4% 17 0.1% 98.4% WIP 233 2.0% 99.9% 16 0.4% 98.1% 249 1.6% 100% Grand Total 11746 100% 4014 100% 15760 100%.

Zoya Alignment. Description FTM- Jan'24 FTY 23 ~ 24 Total Qty Ontime Completion Avg.LT Val. in Cr Total Qty Val. in Cr (Nos) (Order To Delivery) Zoya 21 21 24 1.4 338 19.3.

Mia Alignment. Description FTM- Jan'24 FTY 23 ~ 24 Total Qty Ontime Completion Avg.LT Val. in Cr Total Qty Val. in Cr (Nos) (Order To Delivery) Mia 309 284 14 1.2 2419 8.0.

Institutional Orders. FTM - Jan -24 FTY - 2023-24 Category Qty Weight (Kgs) Invoice value (Cr) Qty Weight (Kgs) Invoice value (Cr) Gold Coin 707 8.31 5.8 16563 75.12 49.07 Silver Coin 8292 231.58 2.09 29706 918.54 8.054 Gold Product 3 0.001 0.002 64 0.111 0.082 Grand Total 9002 239.891 7.892 46333 993.771 57.206.

International Business orders. Country wise break-up GCC : 837 Nos, Rs.16.9 Cr USA : 323 Nos, Rs.6.1 Cr Singapore : 47 Nos, Rs.0.8 Cr Total : 1207 Nos, Rs.23.90 Cr.

Region wise order Breakup. S.no Region RBM Name FTM- Jan'24 Total Qty Ontime Completion Ontime Alignment Regionwise Val in Cr Contri % DOMESTIC BUSINESS Coins Total NORTH 1 Gurpreet Singh 1983 1892 95.4% 13.6% 25.8 2 WEST 2 Dhaval Mehta 1060 998 94.2% 7.3% 14.3 3 EAST 1 Alok Ranjan 1614 1525 94.5% 11.1% 17.6 4 WEST 3 Vishal Vyas 1205 1138 94.4% 8.3% 14.7 5 WEST 1 Abhishek Bajpai 1399 1322 94.5% 9.6% 18.4 6 SOUTH 1 Narasimhan YL 1677 1574 93.9% 11.5% 23.8 7 NORTH 2 Arun Kumar 1144 1087 95.0% 7.9% 13.0 8 SOUTH 2 Vasudeva Rao 1493 1393 93.3% 10.3% 17.0 9 NORTH 3 Arun Kumar 868 814 93.8% 6.0% 13.4 10 EAST 2 Bikramjit M 1107 1049 94.8% 7.6% 13.0 11 SOUTH 3 Sri Krishna Myneni 650 601 92.5% 4.5% 11.5 12 ZOYA 21 21 100.0% 0.1% 1.4 13 MIA 309 285 92.2% 2.1% 1.2 Products Total 14530 13699 94.3% 100% 185.0 Coins Total 4496 4401 97.9% 20.5 Domestic Total 19026 18100 95% 205.5 INTERNATIONAL BUSINESS DIVISIONS USA 63 1.1 Singapore 20 0.4 Dubai 77 0.9 IBD Total 160 2.4 Grand Total 19186 207.9.

Order to Receipt at Btq Lead time. S no Leadtime Products Coins Products & Coins Ord Qty Contribution Cumulative % Ord Qty Contribution Cumulative % Ord Qty Contribution Cumulative % 1 1 ~ 7 Days 1550 10.6% 10.6% 3062 68.1% 68.1% 4612 24.0% 24.0% 2 8 ~ 14 Days 7476 50.9% 61.4% 1051 23.4% 91.5% 8527 44.4% 68.5% 3 15 ~ 21 Days 3822 26.0% 87% 350 7.8% 99.3% 4172 21.7% 90% 4 22 ~ 28 Days 1151 7.8% 95.3% 16 0.4% 99.6% 1167 6.1% 96.3% 5 Above 28 Days 417 2.8% 98.1% 1 0.0% 99.6% 418 2.2% 98.5% 6 WIP 274 1.9% 100% 16 0.4% 100% 290 1.5% 100% Grand Total 14690 100% 4496 100% 19186 100%.

Type of orders. Order type Jan’24 FTY -23 ~24 Total Qty Cont % Val in Cr Total Qty Cont % Val in Cr Standard Designs 4296 29.2% 47.0 46977 30.4% 420.4 Minor modifications(Size, Metal colour, and Weight) 3157 21.5% 35.4 50524 32.7% 526.2 Major modifications (Design , Multi design Fusion, Stone changes) 7123 48.5% 100.2 53007 34.3% 855.1 Non Tanishq/ New Designs 114 0.8% 4.9 4106 2.7% 88.0 Grand Total 14690 100% 187.4 154614 100% 1889.6.

Category wise Contribution. Finger-Rings, Bangles, Earrings & Chains together contribute 81% of orders.

CROWN Query Performance Lead time. Query Channel Jan'24 FTY 23 ~ 24 Total Queries On-time Alignment Total Queries On-time Alignment Calls 852 852 100% 9923 9923 100%.

Project-Certainty. * 40% Contribution in overall Value.

High Value Orders – Products. Category Price range FTM Jan'24 FTY 23 ~ 24 No of orders Value in Crs No of orders Value in Crs STUDDED > 1 Cr 17 21.6 75 ~99.99 Lacs 2 1.6 15 13.2 50 ~74.99 Lacs 4 2.2 32 17.8 25 ~49.99 Lacs 13 4.0 162 54.1 STUDDED TOTAL 19 7.8 226 106.7 GOLD JEW 25 ~49.99 Lacs 3 1.1 13 4.4 GOLD JEW TOTAL 3 1.1 13 4.4 Grand Total 22 9.9 239 111.1.

Solitaire Orders. Sl No Description FTM Jan’24 FTY 23 ~24 Category name Order Qty Qty Contri% Value in crs Order Qty Qty Contri% Value in crs 1 Finger-ring 324 85.0% 14.8 3296 83.0% 169.2 2 Ear-ring 25 6.6% 1.8 311 7.8% 48.0 3 Pendent 7 1.8% 0.6 179 4.5% 11.0 4 Neckwear 6 1.6% 1.1 42 1.1% 6.3 5 Mangalsutra 3 0.8% 0.1 37 0.9% 2.0 6 Nose Pin 9 2.4% 0.3 60 1.5% 1.7 7 Bangle 7 1.8% 2.2 23 0.6% 9.8 9 OTHERS 0 0.0% 0 15 0.4% 2.0 10 Bracelet 0 0.0% 0 4 0.1% 1.3 11 Half Set 0 0.0% 0 2 0.1% 0.8 12 Tikka 0 0.0% 0 1 0.0% 0.4 Grand Total 381 100% 20.9 3970 100% 252.5.

High Value Orders / Special Products.

Order reference RPPP2324S435 Product code 501776FOGMA199 Value 76.58 Lacs.

Order reference ADHP2324S1506MB Product code 50S3C1VAIR2437 Value 62.41 Lacs.

Order reference TCRP2324S1233 Product code HLS3C1VAHS2199 Value 57.85 Lacs.

Order reference BORP2324S1746O Product code SL1090FKRTAJ68 Value 55.43 Lacs.

Customer Testimonials.

APPRECIATION MAIL FROM Dhanbad Btq. Solitaire billed 3.01 Carat Internal From: Tanishq Dhanbad Ozone Plaza B/E2/JH Sent: Wednesday, January 17, 2024 PM To: Gopinath S(lntegr2ted Customer Order MGMT) Our•i Ganesh lakshmin C.c Ju±n Prabhakaran(lntegrated Customer Order MGMT) Amitava Chakraborty(lntegrated Custorner Order MGMT) Sagarika Hazra Annapoorni Subramanian Pemmai2h C *Integrated Customer Order MGMT) Subject: Solitaire billed 3.01 Carat Dear Sir/Mam. Happy to share with you that today we have billed 3.01 Carat solitaire worth Rs 1.26 crore. Thank you Durai Sir, Gopi Sir, Lakstvni Mam and all Crown team for the Invoice # DOC/1/DHA/9S6S Date- 17/01/2024.

APPRECIATION MAIL FROM DELHI VIHAR BOUTIQUE.

APPRECIATION MAIL FROM SEB (SOUTH EXTENSION-Delhi).

APPRECIATION MAIL FROM Velachery (Chennai).

APPRECIATION MAIL FROM Malda Btq (Kolkata). From: Tanishq Malda Sent: 04 February 2024 227 To: Gopinath S(lntesrated Customer Order MGMT) Ramachandran J ( Stores & Despatch Tushar Jain Cc Justin Prabhakaran(lntegrated Customer Order MGMT) Alok Ranjan Subject: Appreciation for Exceptional Support from ABM Tushar Sir, Mr. Gopinath S, Mn Ramachandran and Team Dear Sirs. I am writing to extend my heartfelt gratitude to our ABM Tushar Sir and the entire factory team. especially Mr. Gopinath Sir. for their exceptional support and assistance in ensuring the timely delivery of our product(Ord No. 197). Additionally. I would like to express special thanks to Mr. Ramachandran sir for his instrumental role in arranging the delivery of the particular product to our store. Thanks to your collective efforts, we were able to meet our commitments to our valued customer by delivering the item promptly. As a result. the customer expressed immense satisfaction with both the product and our esteemed Tanishq brand. Their positive feedback serves as a testament to the quality of service and dedication exemplified by each member of our team- Your unwavering support and commitment to excellence are truly commendable and greatly appreciated. It is through collaborative efforts and dedication such as yours that we continue to uphold the reputation of our brand and exceed customer expectations. Once again. thank you for your outstanding contributions and for upholding the standards of excellence synonymous with our organization. Thanks & Regards. Sudhangshu Dutta, Store Manager. Ph-98321S20SS-.

APPRECIATION MAIL FROM Malda Btq (Kolkata). From: Tanishq Malda Sent: 04 February 2024 227 To: Gopinath S(lntesrated Customer Order MGMT) Ramachandran J ( Stores & Despatch Tushar Jain Cc Justin Prabhakaran(lntegrated Customer Order MGMT) Alok Ranjan Subject: Appreciation for Exceptional Support from ABM Tushar Sir, Mr. Gopinath S, Mn Ramachandran and Team Dear Sirs. I am writing to extend my heartfelt gratitude to our ABM Tushar Sir and the entire factory team. especially Mr. Gopinath Sir. for their exceptional support and assistance in ensuring the timely delivery of our product(Ord No. 197). Additionally. I would like to express special thanks to Mr. Ramachandran sir for his instrumental role in arranging the delivery of the particular product to our store. Thanks to your collective efforts, we were able to meet our commitments to our valued customer by delivering the item promptly. As a result. the customer expressed immense satisfaction with both the product and our esteemed Tanishq brand. Their positive feedback serves as a testament to the quality of service and dedication exemplified by each member of our team- Your unwavering support and commitment to excellence are truly commendable and greatly appreciated. It is through collaborative efforts and dedication such as yours that we continue to uphold the reputation of our brand and exceed customer expectations. Once again. thank you for your outstanding contributions and for upholding the standards of excellence synonymous with our organization. Thanks & Regards. Sudhangshu Dutta, Store Manager. Ph-98321S20SS-.

APPRECIATION MAIL FROM Howrah Btq (Kolkata).

APPRECIATION MAIL FROM Mumbai Andheri Btq. Successful Execution of Big Ticket Investment Opportunity - Appreciation for Swift Delivery Internal From: Akash A Suryawenshi(Retail Tanisha) Sent: 03 February 20241642 TO: Krishnan Padmanabhan Cc: Munish Chawla Clara CL Lobo Simrandeep K Nanda(Retail Tanishq) 'rakshayani M(lntesrated Customer Order tv'GMT) Jayanthi R (Integrated Customer Order MGMT) Subject: Successful Execution Of Big Ticket Investment Opportunity - Appreciation for Swift Delivery Dear sir, I trust this message finds you in good health. I am thrilled to share a recent achievement that resulted from our proactive approach to market trends and the collaborative efforts of our team. Recognizing a growing trend where high-value customers are expressing interest in coins as an investment, I seized the opportunity to engage with one such significant client Leveraging the expertise of our Retail Sales Officer, we effectively communicated the advantages & emphasizing the appeal of low making charges and a streamlined acquisition process. With the support of our dedicated (MTO) team, we not only convinced the customer but also ensured the delivery of the product within an impressive timeframe of just 7 days. This remarkable accomplishment was made possible through the collective efforts of our team, working seamlessly to provide an unparalleled customer experience. I would like to extend my heartfelt appreciation to Drakshayani and Jayanti for their exceptional efforts in facilitating a faster delivery process. Their dedication and efficiency played a crucial role in exceeding the customer's expectations. I am pleased to share that our endeavors resulted in a substantial business achievement, generating a revenue of 45 lakhs in a single variant with a total quantity of 7 units, totaling 698 grams. Regards, Akash S S. Merchandiser.

THANK YOU.