CEYLON COFFEE SHOP

[Virtual Presenter] Welcome everyone. We are here today to present our Business Plan for CEYLON COFFEE SHOP. Our mission is to create a haven of aroma and warmth for exceptional coffee experiences, blend local beans with international flair, and foster connection, productivity, and pure indulgence. Through innovative and engaging strategies, we seek to achieve sustainable growth and cultivate a loyal community while redefining the Sri Lankan coffee experience. Let's take a closer look at what we have in store..

[Audio] This presentation provides an overview of the detailed content that will be discussed, starting with an introduction to our business. It then goes on to discuss the macro-environmental overview, market and industry analysis, competitor analysis, marketing and pricing strategies, operations plan, SWOT analysis, and financial summary. All of these are essential elements to be taken into account when creating an effective business plan for our coffee shop..

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[Audio] We aspire to craft a tranquil environment where customers can relish an unparalleled experience. We will incorporate local beans with global flavour to present an utterly distinct mixture of coffee. Our ambition is to cultivate connection, effectiveness, and sheer delight for our customers..

[Audio] Our goal at Ceylon Coffee Shop is to pursue sustainable growth and create a faithful consumer base by redefining the Sri Lankan coffee experience through creativity and involvement. Now let us examine how we aim to achieve this..

[Audio] Ceylon Coffee Shop's business plan aims to bridge the gap between modern coffee experiences and Sri Lankan identity, by providing high-quality coffee brewed with local flavors, accompanied by a carefully chosen food selection and energetic atmosphere. The enterprise also serves as a community platform, helping out local farmers, artists, and businesses while adhering to eco-friendly and regulations for ethical sourcing. The purpose is to set a different benchmark for Sri Lankan coffee shops that will give new life to Sri Lanka's coffee traditions, establishing a dynamic community center..

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[Audio] Our concept is far from being confined to a mere coffee shop. We provide a comfortable and inviting setting with unique Sri Lankan coffee concoctions and carefully chosen food. We aim to meet the distinct wants and requirements of an assorted clientele comprised of students, artists, builders, and health-conscious persons. Through our ideal, we are determined to ensure that all our customers have a wonderful experience..

[Audio] At Ceylon Coffee Shop, we are focused on providing customers with a unique, flavorful experience. Our products and services are carefully crafted to meet the needs of the local market. From our rich, robust Sri Lankan coffee to our adventurous options, we make sure to offer only the highest quality food. We want to ensure that the Ceylon Coffee Shop experience is memorable and enjoyable..

[Audio] As Ceylon Coffee Shop looks to expand its operations, we must consider the macro-environmental trends that will shape our business plan. This includes GDP growth and consumer spending, inflation challenges, profit margins, tourism opportunities, tailoring our offerings, infrastructure development, urban appeal, and our online presence. All of these aspects will be vital for our success in the marketplace..

[Audio] Our market & industry analysis reveals a highly diverse customer base with particular needs. Beyond the usual caffeinated beverages, customers are looking for authenticity, quality and unique experiences. There is an emphasis on creating a vibrant communal space that fosters connection, productivity and indulgence. Furthermore, health-conscious consumers are increasingly looking for fresh ingredients and ethical sourcing. Our primary target market consists of young professionals between the ages of 25 and 40 who are tech-savvy and have a preference for premium coffee. Secondary target markets include families, students, tourists, coffee enthusiasts, and local creatives. Our core demographic is the urban middle class with a population of 15 million and a growing spending power. Our ideal location is the Colombo business district with potential for expansion. Demographically, our customer base is highly diverse and includes both Sinhalese and Tamil populations..

[Audio] CEYLON COFFEE SHOP's market and industry analysis reveals a USD 49 million market with an annual growth of 3.83%. This is due to rising disposable incomes and changing consumer behaviour, creating an advantageous business environment. The competitive landscape continues to transform with international chains and local cafes appearing, necessitating a successful niche experience, with the capacity to differentiate from the competition. CEYLON COFFEE SHOP is thus focused on providing local coffee, tailored food selections and personalised service that puts the local culture first..

[Audio] Competing in the coffee shop industry in Sri Lanka are two main categories of competitors. The first category is direct competitors, namely global chains like Starbucks and The Coffee Bean & Tea Leaf with their strong brand recognition, local chains e.g. Ceylon Gourmet Coffee and Baristo Coffee Lounge and independent cafes. The second category consists of indirect competitors such as tea shops and fast food cafes..

[Audio] Ceylon Coffee Shop offers a premium Sri Lankan coffee experience, ethically roasting local beans and introducing unique infusions to capture the essence of an authentic Sri Lankan atmosphere. We strive to create an inviting space for urban professionals and young adults, providing captivating visuals on our social media channels, events, and coffee journey. Additionally, to create a community hub, we have teamed up with influencers, bloggers, artisans, and crafts to give customers memorable experiences and loyalty programs that strengthen their connection with our brand..

[Audio] We at Ceylon Coffee Shop prioritize providing our customers with an outstanding coffee experience. We have a tiered pricing system to accommodate different tastes and budgets - from economical classics, to premium Sri Lankan blends, to value bundles. We can use visuals and samples to highlight the unique experiences our coffees offer and emphasize our value-driven options. With the right inputs tailored to our specific audience and context, we can create a memorable experience that would make our customers happy..

[Audio] At our coffee shop, we strive to provide a unique space for coffee lovers in Sri Lanka. Our locations in Colombo and Kandy both target young professionals and adults. Our design is modern yet inviting, incorporating the Sri Lankan culture and prioritizing both functionality and experience. To uphold our commitment to sustainability, we source local products and services, employ eco-friendly practices, and form ethical partnerships with Sri Lankan farmers. Moreover, our locations are accessible, being near public transportation and bike lanes. We create a warm and inviting atmosphere, featuring exposed brick, local art, and greenery. Above all, we are focused on making coffee perfection a reality, giving our customers high-quality products..

[Audio] The development of Ceylon Coffee Shop's business plan has taken into account various legal considerations. Licenses, change of use permits and a supply chain plan have been set in place in order to ensure a sustainable establishment. We collaborate with local partners to offer fresh, quality ingredients that help to support Sri Lankan communities. Our operational excellence and inviting ambiances will make sure Ceylon Coffee Shop is a successful business that reflects Sri Lankan coffee culture. Everything from our locations, ambiances, ethical practices and supply chain has been meticulously thought out..

02. SWOT Analysis. [image]. 18.

[Audio] Strengths and opportunities are realistic for Ceylon Coffee Shop to take advantage of. Authentic Sri Lankan coffee experience and vibrant community hub are distinct from chain competitors. Sustainable and ethical practices, such as value-based pricing, provide additional benefits. Possible opportunities that can be explored include community partnerships, digital marketing, and influencer outreach which can enhance brand recognition and product range. Moreover, the coffee market in Sri Lanka has potential for growth, with an untapped target market. Nevertheless, competition from international chains, changing consumer preferences, economic slowdown, and political and social instability must also be taken into consideration..

[Audio] An initial capital investment of 9.35 million LKR is required for the proposed business plan of Ceylon Coffee Shop. This budget includes costs for equipment, interior, opening stock, marketing, licenses, and any other contingency costs. The equipment such as espresso machines, grinders, refrigerators, ovens, and a POS system are necessary, as well as furniture, decorations, and renovations for the interior. The opening stock costs include coffee beans, pastries, and supplies. The cost of sales is 40% of the selling price, with an average cost of LKR 400 for coffee and LKR 300 for pastries and snacks..

[Audio] Our costs each month consist of fixed and variable costs. The fixed costs for the year come to a total of LKR 930000, including rent, utilities, salaries, insurance and maintenance. Variable costs for the year total LKR 480000 covering coffee beans, marketing and miscellaneous expenses, bringing the total cost to LKR 1.41 million. It is projected that in the first year of operation the business can reach LKR 3.15 million in monthly sales with 150 transactions daily. This puts the company in a position to generate a monthly profit of LKR 1.74 million. The break-even point is estimated to be at LKR 1.2 million, given 3000 units priced at LKR 400..

[Audio] I appreciate you listening and understanding my proposal for a Ceylon Coffee Shop business plan. I am thankful that you took the time to look into it. If there are any questions that you have, I'd be more than happy to answer them. Thank you kindly for your time and consideration..