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Defining SEO and Its Value SEO, or Search Engine Optimization, is a vital tool for businesses and website owners looking to enhance their online presence. It revolves around a set of techniques and strategies that are employed to improve a website’s visibility on popular search engines like Google, Bing, or Yahoo. By elevating your website's ranking in search engine results pages (SERPs) for specific relevant keywords, you increase the likelihood of attracting organic (non-paid) traffic from individuals seeking information, products, or services associated with what you offer. by Flickoly Learning.