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[Audio] "This module will help us explore the fundamentals of Emergency Equipment Basic Marketing Theory Selling as a Profession and Cross-Cultural Tourism. We will cover the necessary information and skills needed to excel in each of these topics. We'll discuss the different aspects of Emergency Equipment the role of marketing in creating and sustaining customer relationships and essential concepts behind selling as a profession. Finally we will explore the concept of Cross-Cultural Tourism and how it affects businesses in today’s global economy. With our discussion on these topics I hope to impart the knowledge and skills needed to succeed in each of these areas. Let's get started!.