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WHO:
A 5-star alternative holistic health retreat center based
in Barcelona. It offers a wide range of services helping
people through their transformation journey. Its core
focus is Ayahuasca ceremonies. Its mission is to facilitate
personal growth, transformation, raise of consciousness,
deep emotional and physical healing, and spiritual
expansion.

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HANNES MEDIA
case study contents
Part 1: The Problem
• no strategy
• bad website
• bad booking results
05
Part 2: The Solution
• create awareness
and interest
• generate leads and
nurture the audience
The Recipe
Part 5:
• 560 marketing
strategy
. chatbot
implementation
The Results
Part 4:
• fully booked retreats
with waiting list
• revenue increase

no strategy
bad website
bad booking results

create awareness
and interest
generate leads and
nurture the audience

360 marketing
strategy
chatbot
implementation

fully booked retreats
with waiting list
revenue increase

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As with most spiritual centers and
retreats, acquiring customers is one of
the hardest parts to make the business
run successfully. When I started to work
with the center, they had a non-
functional website and no strategy at
all to generate bookings. I needed to
build a 360 marketing strategy and
sales funnel from zero to make the
retreat successful.

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HANNES MEDIA
Part 2:
The Solution
The marketing strategy was structured into 3 parts:
Create awareness and interest
05
Generate leads and nurture the
audience
Get calls and paid bookings

The marketing strategy was structured into 3 parts:

Create awareness and interest
Generate leads and nurture the

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We used a variety of channels to sync it all
together, but what’s unique with this approach is
the common denominator we implemented; get
the potential customer to the chatbot funnel and
let the chatbot do the magic – all automated!

A chatbot funnel allows the potential customer to experience the brand at his/her own pace. The
customer journey becomes highly personalized and more friendly than traditional advertising and
marketing methods. Life becomes easier for both the customer and the business owner with a digital
consciousness that brings energy to any business and makes the life of the business owner much
more fun!

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Part 3:
The Recipe
360 MARKETING STRATEGY
3600
• Implement chatbot as the main part of
sales process
• Built the website (including booking
system for the retreats)
• Manage and grow Instagram account
• Manage and grow Facebook Page
• Manage and grow other social media
accounts (Pinterest, Twitter, LinkedIn,
Tumblr, YouTube)
• SEO (Ranked 1st on Top Keywords)
• Systems, processes, and guidelines for
sales team (for booked calls)
• Facebook Ads
• Instagram Ads
• YouTube Ads

Implement chatbot as the main part of
sales process
Built the website (including booking
system for the retreats)
Manage and grow Instagram account
Manage and grow Facebook Page
Manage and grow other social media
accounts (Pinterest, Twitter, LinkedIn,
Tumblr, YouTube)
SEO (Ranked 1st on Top Keywords)
Systems, processes, and guidelines for
sales team (for booked calls)
Facebook Ads
Instagram Ads
YouTube Ads

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In short – me and my team did everything in terms of digital marketing and
communications. From creating a strategy to understanding the customer journey,
generating awareness to build a website with a booking system. Collecting leads to
convert them into paying customers. This was one of the most enjoyable projects I’ve ever
done. I was able to passionately take full ownership of every part of the marketing which
led to exponential growth very quickly.

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Total revenue during 2020 was €300,000.
All retreats were fully booked with a long waiting list.
Part 4:
The Results
We spent €2,900 on paid ads in total during the year which were all traffic to the chatbot.
09
300,000
200,000
100,000
Day O
Day 300

Total revenue during 2020 was €300,000.

All retreats were fully booked with a long waiting list.

We spent €2,900 on paid ads in total during the year which were all traffic to the chatbot.

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HANNES MEDIA
Do you want
results like this?
connect with us today
An oost our sa es!
Website
Phone
Number
Email
Address
www.hannesmedia.com
+34611611099 (WhatsApp)
hannes@hannesmedia.com

Case study Avalon (1)

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