PowerPoint Presentation

[Audio] TEAM SHUBHARAMBH Mahesh Pareek Ojas Gangar IIM Mumbai Muskan Sethi.

[Audio] CURRENT SCENARIO OVERVIEW OF SOAP INDUSTRY IN INDIA AND RECKITT’S POSITION 68.5% Soaps % share in personal hygiene market category 5.8% CAGR for 2017-22 10% Growth rate of Indian beauty and personal care industry $2.57Bn Soap industry value in 2022 INDIA PERSONAL HYGIENE MARKET CATEGORY Sources: MarketLine, Industry Outlook 1 Brand Products and Brand Image Soap Market The Indian personal hygiene market has experienced a strong value growth and moderate volume growth in recent years. This is primarily driven by factors such as rapid urbanization, a large population base, and increasing disposable income. In addition to hygiene, there is a growing demand for personal hygiene products that incorporate natural ingredients, reflecting the rising health consciousness among Indian consumers. There is a preference for premium organic personal hygiene products that offer multiple benefits, including oil control and addressing various skin-related issues. Unilever is the leading player in the sector in value terms, while Godrej Consumer Products Limited, and Wipro Limited accounted for second and third largest value shares, respectively, in 2022. Preference of soap bars as a face cleansing product: Dettol Antibacterial (Original) Beauty (Skincare) Freshness (Cool) Herbal (Neem) 72 6 22 0 Other Brands Antibacterial (Original) Beauty (Skincare) Freshness (Cool) Herbal (Neem) 28 94 78 100 "How often do you use following face cleansing products?” Base 1042 * in % Makeup remover wipes 798 77 Facial toner, Micellar water 823 79 Cleansing milk, gel, foam 857 82 Anti-pimple products 733 70 Soap bar 903 87 Cleansing oil and balm 796 76 Peelings, scrubs 889 85 Non-user 23 2 Share of Dettol in different soap categories hoteliw; Dettol pro solutions now for hospitality business Distinguished Value Offered by Dettol UOUODOSSV umpul Åq papuawwo•a Source: Statista (*Respondents are female of age 16-63 years, Survey time period: 03 July 2023 to 11 July 2023) The highest preference for soap as a face cleansing product indicates the potential for beauty soaps in the market. Clinical Efficacy (Antiseptic property) Brand image: Trust, Health Protection & Well-being Customer belongingness Trust and credibility.

[Audio] PROMOTION & PRICING PROMOTION PRICING Create limited-edition variants for special occasions such as festive editions Incorporate interactive packaging with QR codes that lead to educational content, skincare routines, or exclusive discounts Limited Edition Variants Interactive Packaging Dettol Soap Gift Boxes Dettol Soap Loyalty Cards Dettol Rewards Store Soap for a Cause Hygiene Bundle Discounts Offering gift boxes, along with complementary items like loofahs or skincare products, creates a ready-made gift option PROMOTION 1 3 4 2 Interactive Website Features: Enhance the Dettol website with interactive features that help consumers choose right soap Soap and Self-Care Bundles Collaborate with complementary brands in the wellness industry to offer bundles Online Skincare Challenges: Launch online skincare challenges that encourage consumers to incorporate Dettol soap variants into their daily skincare routines. Community Soap Drives Engage in philanthropic efforts by enabling customers to buy Dettol soap for donation..

[Audio] PRODUCT & PLACE Retail Partner with established beauty and skincare retail chains to distribute Dettol soap variants. This approach allows Dettol to tap into the existing customer base and expertise of these retailers, ensuring the products are available in prime beauty destinations. Collaborative Distribution with Beauty Retailers Launch a Dettol DTC beauty channel on the company's website, allowing customers to purchase Dettol soap variants directly from the brand. Implement unique features like personalized skincare recommendations and exclusive beauty bundles. Direct-to-Consumer (DTC) Beauty Channel: Set up temporary pop-up beauty kiosks in high-traffic shopping areas, malls, or popular beauty events. These kiosks can focus on showcasing Dettol soap variants alongside beauty experts who provide skincare consultations and recommendations. Pop-Up Beauty Kiosks Dettol Glow (Classic): Hygiene and Germ Protection Radiant Glow Mild and Gentle Dettol Glow with Chamomile: Calming and Relaxing Radiant Complexion Stress Relief Dettol Dettol — Dettol Glow with Aloe Vera: Hydration and Soothing Enhanced Radiance Skin Comfort.

[Audio] NEW PRODUCT: DETTOL GLOW By introducing "Dettol Glow" into the market, Dettol can cater to the demands of consumers who seek skincare and hygiene solutions in a single product. Survey: How often do you use the following face cleansing products? / Soap bar (Source: Statista) (*Respondents are female of age 16-63 years, Survey time period: 03 July 2023 to 11 July 2023) The survey data showing that 53% of females use cleansing products or soap bars daily and 19% use them several times a week indicates a significant and consistent demand for skincare and hygiene products. This demand presents a prime opportunity for Dettol to enter the beauty soap segment. The trust associated with the Dettol brand can give the new product a competitive advantage in the beauty soap segment while addressing the daily skincare needs of a significant portion of the target market. Survey Name: Consumer Insights Beauty & Cosmetics Base n = 1042 all respondents* Question Type: Single Pick Sample Size n = 1042 Population: female residential online population who use decorative cosmetics or face care products Grand Total Gender: Female Base 1042 in % 1042 in % Daily 554 53 554 53 Several times a week 194 19 194 19 1 time a week 80 8 80 8 2-3 times a month 54 5 54 5 1 time a month 21 2 21 2 Less often 63 6 63 6 Never 76 7 76 7.

[Audio] Market Positioning "Dettol Glow" can be positioned as a unique beauty soap where purity and hygiene meet beauty. The soap can offer a compelling value proposition that combines the cleansing and antibacterial properties Dettol is known for with skincare benefits to enhance natural beauty 2. Product Features Hygiene and Germ Protection: Highlight the soap's effectiveness in removing germs and maintaining hygiene, in line with Dettol's core identity. Skin Nourishment: Emphasize the soap's ingredients and formulation that promote skin nourishment for daily use. Radiant Glow: Showcase the radiant glow effect the soap provides, making users feel beautiful and confident. Mild and Gentle: Ensure that the soap is mild and gentle on the skin, suitable for different skin types, and addresses common skin concerns. Marketing Strategy Dettol can employ a marketing strategy that includes conveying the following key messages: "Dettol Glow" offers a perfect balance between purity, hygiene, and beauty. Daily use promotes skin health and a radiant glow. Appeals to a wide consumer base, especially the 53% of females who use cleansing products daily. Packaging and Visual Identity The packaging should be visually appealing, with a radiant design that signifies beauty and a touch of the familiar Dettol logo to maintain brand recognition. 5. Pricing and Promotion Offer competitive pricing to attract consumers and run promotional campaigns that highlight the skincare benefits and beauty enhancement aspects of the soap. Product variants There can be 3 variants of the product: Dettol Glow (Classic), Dettol Glow with Aloe Vera and Dettol Glow with Chamomile..

[Audio] THANK YOU. THANK YOU. Smiling Face with No Fill.