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[image] Bonjus. BONJUS:The Iconic Lebanese Beverage.

INTRODUCTION. HISTORY: Bonjus, a beloved Lebanese beverage, has a rich history dating back to the 1960s. It was first introduced by the Ferzli family, pioneering the concept of packaged fruit juices in Lebanon. Over the decades, Bonjus has become an iconic symbol of Lebanese culture, cherished for its refreshing taste and vibrant packaging. Its popularity has endured through generations, cementing its status as a household name across Lebanon and beyond. Today, Bonjus continues to evoke nostalgia and pride, remaining a staple in the hearts and refrigerators of Lebanese families. significance in Lebanese culture: Bonjus holds a cherished place in Lebanese culture, symbolizing nostalgia, tradition, and unity. Its vibrant packaging and refreshing flavors are ubiquitous at social gatherings and outings, fostering a sense of togetherness among friends and family. Beyond its role as a beverage, Bonjus evokes fond memories of childhood and represents a shared cultural heritage. Its popularity underscores its status as a cultural icon, embodying the pride and identity of the Lebanese people both at home and abroad..

BONJUS PRODUCT OVERVIEW. DESCRIPTION: Bonjus offers a range of refreshing fruit juice beverages that cater to diverse palates. From the classic Bonjus Original with its timeless flavor to the tropical delight of Bonjus Mango, each product promises a burst of natural fruit goodness. Bonjus Lemon offers a zesty twist, while Bonjus Pineapple delivers a taste of the tropics. Additionally, Bonjus offers variations like Bonjus Light, catering to health-conscious consumers without compromising on taste. PACKAGING DESING: Bonjus boasts eye-catching packaging designed to reflect its vibrant and refreshing nature. Each product features colorful labels adorned with images of the fruits used in its formulation, enhancing its appeal to consumers. Variations in packaging size cater to different preferences and occasions, with options ranging from single-serve bottles to family-sized containers. Additionally, Bonjus occasionally releases limited edition packaging designs to celebrate special events or seasons, further engaging consumers with its brand. The consistent branding and quality packaging contribute to Bonjus' iconic status in the Lebanese beverage market..

Key Features and Benefits. Key features: Bonjus products are renowned for their natural and authentic fruit flavors, providing a refreshing taste experience. Each bottle is filled with high-quality ingredients, carefully selected to ensure superior taste and freshness. Bonjus beverages are conveniently packaged, making them ideal for on-the-go consumption or leisurely sipping at home. With a perfect balance of sweetness and acidity, Bonjus appeals to a wide range of taste preferences. Its consistent quality and variety of flavors make Bonjus a beloved choice among consumers in Lebanon and beyond. BENEFITS: Bonjus offers a range of health benefits, providing essential hydration with its hydrating fruit juices. Packed with vitamins and minerals, Bonjus contributes to overall well-being and vitality. Its natural fruit content promotes a refreshing and energizing experience without artificial additives. Conveniently packaged, Bonjus is perfect for a quick pick-me-up or as a complement to meals, offering a delicious alternative to sugary sodas. Additionally, Bonjus' refreshing taste and variety of flavors make it a popular choice for all ages, encouraging increased fluid intake and hydration..

Bonjus in Lebanese culture. Role in Lebanese society: Bonjus plays a significant role in Lebanese society as a cultural icon and beloved beverage choice. It is deeply embedded in social gatherings, picnics, and family outings, fostering a sense of togetherness and shared experiences. As a locally produced product, Bonjus holds sentimental value, evoking memories of childhood and family traditions. Its widespread popularity transcends generations, making it a staple in Lebanese households and a symbol of national pride. Additionally, Bonjus contributes to the thriving beverage industry in Lebanon, representing innovation, quality, and tradition in the marketplace. Culture event: Bonjus is a staple at various cultural events in Lebanon, including festivals, concerts, and outdoor gatherings, where it provides refreshment and enjoyment to attendees. It is commonly seen at picnics in Lebanon's scenic landscapes, bringing families and friends together. Bonjus-sponsored events often feature lively atmospheres, with the beverage serving as a symbol of celebration and community. Its presence at cultural events reflects its deep integration into Lebanese social life and traditions. Bonjus also occasionally partners with cultural festivals to promote local art, music, and cuisine, further solidifying its connection to Lebanese culture..

Marketing and advertasing. Overview of bonjus marketing campaigns: Bonjus marketing campaigns are characterized by vibrant imagery and catchy slogans that resonate with consumers. Leveraging social media platforms, Bonjus engages with its audience through interactive content and giveaways, fostering a sense of community and brand loyalty. Collaborations with popular influencers and celebrities help to expand Bonjus' reach and appeal to younger demographics. Additionally, Bonjus often utilizes traditional advertising channels such as billboards and television commercials to maintain brand visibility and awareness. Overall, Bonjus' marketing campaigns focus on promoting its refreshing taste, quality ingredients, and connection to Lebanese culture. Memorable advertisements: One memorable Bonjus advertisement features a catchy jingle with animated fruits dancing joyfully, capturing the essence of its refreshing taste and vibrant energy. Another notable ad showcases a heartwarming family picnic scene where Bonjus serves as the perfect beverage choice, emphasizing its role in Lebanese traditions and gatherings. A humorous commercial portrays individuals overcoming fatigue and exhaustion with a revitalizing sip of Bonjus, highlighting its rejuvenating properties. Additionally, a nostalgic advertisement evokes childhood memories with scenes of carefree play and laughter, associating Bonjus with cherished moments. Lastly, an innovative ad campaign utilizes augmented reality to engage consumers, allowing them to interact with virtual Bonjus characters in immersive experiences..

The presenters. Students of mesrobian technical collage (bt2-accounting) Njteh mengishian Harout kassardjian Joud hanna Thank you..