WAFFIZA

[Audio] www.slidesgo.es WAFFIZA By- Rohan, Tishya, Shourya, Eshan, Sujaan and Anshika STRATEGY A.

[Audio] ABOUT Waffiza DIVERSE DELIGHT We at Waffiza aim to use unusual ingredients and create masterpieces. As our name suggests, we offer pizza with a twist, which is in the shape of waffles. Catering to a wide palette of tastes and people.

[Audio] OUR PIZZAS UNIQUE TASTES HIGH QUALITY UNUSUAL INGREDIENTS WIDE RANGE.

[Audio] PRODUCT High Quality exotic Ingredients Waffle Shaped Fresh and piping hot Best Packaging in terms of protection and keeping the pizza warm https://www.canva.com/design/DAF7dua6HfQ/cbOvV0ac7iBIC_1lDfaXNQ/edit?utm_content=DAF7dua6HfQ&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton.

[Audio] PRICE PREMIUM PRICING 1: create our reputation around selling premium and high quality pizzas 2: help cover our costs and maintain the high quality Therefore, -More Profit: Charging higher prices means MORE PROFIT -Better Value Perception: Higher prices can make customers think the pizza is of better quality and more special. -Fancy Image: Premium pricing helps make the pizzeria seem like a high-end place, attracting customers who want a more upscale pizza experience..

[Audio] PLACE Direct distribution to deliver the pizzas to the customer fresh, high in quality and hot. Pizza is a perishable good so selling it through means like retail stores won't be a good idea. Eliminates intermediary expenses. All the profit is earned by us. Increases direct contact with customers. This gives us the possibility of carrying out marketing research. Provides control. We can take decisions over the marketing mix of the product. ingredients for the pizza will be bought from wholesaler to purchase in bulk.

[Audio] Use of 2 strategies Social media- use of instagram and facebook to connect to large audience Word of mouth- increase trust and credibility PROMOTION.

[Audio] PEOPLE 1.The staff should be friendly and welcoming. Must treat the customers with full respect and attend to their every need. 2.They should try and make the customer-waiter experience interactive. Here the customer will be able to see his pizza being made in the cooking station. 3.The pizzeria should make full use of social media to reach out to customers after the transaction to try and persuade them to return. 4.Each seating area should have a bell on the table and when pressed a waiter will come immediately to that area. 5.The staff must be formal and wearing suits. There should be a little pizza badge on their pocked to stand out from competitors. 6.There can be recruiting events which can be hosted by the pizzeria to attract more employees to work for them. 7.The business will be in contact with an agency who will provide the business with experts such as professional chefs and waiters..

[Audio] PROCESS Reservation based model - To avoid waiting lines Variety of payment options Loyalty cards and promo codes - repeat orders Email and SMS reminders Survey Links at the end of the bill to receive rewards.

[Audio] PHYSICAL EVIDENCE 1. There will be custom pizza boxes with the customer’s choice of design if the customer is ordering a takeout. 2. There will be an open cooking station and a buffet with different unique pizza flavors. 3. There will be special areas for customers to sit and eat their food. Like a little personal room with pizza themed décor. 4. Another feature of the restaurant would be to have a pizza creation station. Customers would have the ability to design their own pizza from scratch. 5. The menu will show a picture of the pizza next to each word so customers know what they are ordering..

[image] Waffiza SWOT Analysis s Strengths Multiple USP's unique Recipes and ingredients Great customer service • High-quality foods W Weaknesses • Costly • Limited Delivery options • High operational costs Opportunities • Increase reviews • Good location • Increase in pizza market size Threats High Competition Changing consumer preferences • Fluctuating prices of ingredients.

[Audio] THANK YOU. THANK YOU.