BIG DATA AND ARTIFICIAL INTELLIGENCE

BIG DATA AND ARTIFICIAL INTELLIGENCE. 10 Ways AI And Machine Learning Are Improving Marketing In 2021.

[Audio] The short video presentation has shed light on the significance of big data and artificial intelligence on businesses in the modern era. Impact of visionary data on digital marketing transformation in the chosen company, Spotify, also has been elaborated in brief, and impact of leadership on the same has been discussed briefly. In this case, the organisational culture also has been focused on to shed light on the impact of visionary data and AI-driven leadership whereas the conclusion part has included the key findings of the study..

[Audio] According to the study of Popovič et al. (2018), big data has been reported to enable a modern business firm to properly organise the massive organisational data and develop proper structure to further utilise those efficiently. Therefore, big data has been reported to improve its operations that helps the company to provide better customer service and also create personalised marketing campaigns that eventually may reflect through an increased revenue and profits. On the other hand, Artificial Intelligence has been found to allow the walkforce of a company to perform critical tasks that are not possible for technologies. Therefore, overall efficiency has been enhanced to some major extent..

[Audio] As per the statement of Apasrawirote et al. (2022), visionary data or big data in the contemporary scenario has been found to enable a business firm to utilise business analytics to further make the most effective decisions. Therefore, this should be significant for Spotify to determine the fitness of its products or services within a particular market, improve its overall management, identify patterns, collect regular feedback from the customers and therefore, the brand would be able to make the most effective decisions regarding transforming its digital marketing campaigns..

[Audio] According to the statement of Adaileh and Alshawawreh (2021), Artificial Intelligence (AI) has been found to revolutionise digital marketing campaigns launched by online business firms such as Spotify. It is now capable of auto-detecting both likes and dislikes of a particular user to further recommend the most desired services. Furthermore, it has been found to automate content creation using AI-enabled applications that have been found to be significant for creating personalised contents for each and every user. Furthermore, such leadership also would be significant for Spotify to automatically respond to each and every query made by customers on a regular basis..

[Audio] As per the study of Hosseini et al., (2020), Artificial Intelligence (AI) has been found to be significant for allowing a business firm such as Spotify to evaluate the available or possible culture and also its impact on the company. Therefore, it can make the most suitable decisions regarding developing organisational culture. On the other hand, Sarwono et al. (2020) visionary data would be significant for Spotify to consider the available data set as a strategic asset of the company and accordingly make the most effective decisions regarding promoting inclusive and diverse culture..

[Audio] It can be concluded that in the big data age, AI-driven leadership can be found significant by Spotify to provide better customer service, and optimise its operational capability to some major extent. Visionary data would be significant for the company to collect regular feedback from the consumers and provide excellent customer services..

Popovič , A., Hackney, R., Tassabehji , R. and Castelli , M., 2018. The impact of big data analytics on firms’ high value business performance. Information Systems Frontiers , 20 , pp.209-222. Apasrawirote , D., Yawised , K. and Muneesawang , P., 2022. Digital marketing capability: the mystery of business capabilities. Marketing Intelligence & Planning . Adaileh , M. and Alshawawreh , A., 2021. Measuring digital transformation impact in Jordan: A proposed framework. Journal of Innovations in Digital Marketing , 2 (1), pp.15-28. Hosseini , S.H., Hajipour , E., Kaffashpoor , A. and Darikandeh , A., 2020. The mediating effect of organizational culture in the relationship of leadership style with organizational learning. Journal of human Behavior in the social environment , 30 (3), pp.279-288. Sarwono , J., Jusuf , D.I. and Sumarto , S., 2020, February. The Roles of Visionary Leadership and Organization Culture Toward the Response of Changes in Higher Education Institution (Survey at International Women University). In 3rd International Conference on Research of Educational Administration and Management (ICREAM 2019) (pp. 189-196). Atlantis Press..