Business Manager & Ads Manager

[Audio] Let's learn about Business Manager and Ads Manager in Facebook..

[Audio] What is Business Manager? Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners Your Business Manager is a central space to manage your business, separate from your personal Facebook profile. You don't have to worry about mixing your business and personal content..

[Audio] Why do you need Business Manager? Your business has a marketing team: You have multiple people who work on your marketing or manage your Facebook or Instagram business presence. You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps. You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all your assets. You need control over access and permissions: You want complete jurisdiction over your assets without giving ownership to people who assist your business operations. You want your business to grow: You want to request access to other Pages, ad accounts and apps, or share your own with other agencies. You want to keep your business secure: Business Manager is gradually introducing new safeguard tools through the new Security Centre to help you maintain control of your assets.

[Audio] What is Ads Manager? Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes for and see results for all your Facebook campaigns, ad sets and ads. You can create ads for your page, manager multiple ads at once and see how your ads perform. You can also generate customize ads report from Ads Manager..

[Audio] Business Manager is used to manage everything you have in your Business Page, including Facebook Page, Ads Account, Instagram Account, Pixel, Catalogue,etc. Ads Manager can only control the thing in Ads Account..

[Audio] How to create Business Manager Account? Go to business.facebook.com/overview. Click Create account..

[Audio] 3. Enter a name for your business, your name and work email address and click Submit..

[Audio] How to add people to Business Manager? Go to Business Settings. Click People and Click Add.

[Audio] 3. Enter the work email address of the person you want to add.

[Audio] 4. Select the role you'd like to assign them.

[Audio] 5. Select the asset and the task access you want to assign the person.

[Audio] How to add page to your Business Manager? Below Accounts, click Pages and Click + Add.

[Audio] 2. Select "Add a Page". How to Add Page to Business Manager?.

[Audio] 3. Enter the Facebook Page name or URL. Click Add Page.

[Audio] How to add Partner to Business Manager Below Users, click Partners. Click + Add. Select Give a partner access to your assets..

[Audio] 4. Enter the Partner business ID. How to Add Partner to Business Manager?.

[Audio] 5. add partners to multiple assets ( Example: Facebook Page, Ad Accounts, Instagram Accounts, etc).

[Audio] How to create Ads Account through Business Manager? Navigate to Business Settings on the left-hand side panel of the Business Manager. Click "Ad Accounts" under the "Accounts" tab on the menu to the left. Click the blue " Add" button to open the dropdown menu..

[Audio] 4. Select "Create a new ad account".. Meta Business settings Users People Partners System users Accounts Pages Ad acxounts Business asset groups Apps Instagram accounts Commerce accounts WhatqAnn arr•nnntq Ad accounts Enter 'D/ asset name/bus.„ Q Add campaigns, Filter By... Sort by... Hide closed ad accounts Add an ad account Your business will control campaigns and billing for this ad account. Cla.m.ng an ad account moves It into Business Manager. Request access to an ad account Your business needs to use this ad account on tehalf of another busines5 For example, you work for an agency and the ad account belongs to a client. The ad account Will still belong Create a new ad account You need a new ad account for Vour business. Search oy 10 or naine Open in Ads Manager Add People Ou can view, edit or delete their.

[Audio] 5. Name your new account, and then select your time zone, currency, and payment method..

[Audio] 6. Select whether you want to use this ad account for your own business or another business or client. Then, click " Create"..

[Audio] Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, which we call advertising objectives and they create ads within those campaigns to help them reach those objectives..

[Audio] There are two ways to create Facebook Advertisement, through Facebook page or through Ads Manager.

[Audio] How to Create Facebook Advertisement through Facebook Page? At your Page, select either Ad Centre or Promote.

[Audio] 2. Select your GOAL. How to Create FB Ads (Through FB Page).

[Audio] 3. Add your creative. 3. Add your creative.

[Audio] 4. Define Your Audience. How to Create FB Ads (Through FB Page).

[Audio] 5. Set your budget and duration. How to Create FB Ads (Through FB Page).

[Audio] 6. Decide where you want your ad to appear..

[Audio] How to create Facebook Ads through Ads Manager 1. Select create button in the Campaigns tab of your Ads Manager..

[Audio] 2. Select your campaign objective. How to Create FB Ads (Through Ads Manager).

[Audio] 3. Name your Campaign. How to Create FB Ads (Through Ads Manager).

[Audio] 4. Set your budget and schedule date(if got).

[Audio] 5. Set your target audience. How to Create FB Ads (Through Ads Manager).

[Audio] 6. Set your placement. How to Create FB Ads (Through Ads Manager).

[Audio] 7. Set up your ads. How to Create FB Ads (Through Ads Manager).

[Audio] 8. Add in the rest of the details. How to Create FB Ads (Through Ads Manager).

[Audio] Best Practice for Facebook Ads: Use vertical videos: Use a vertical or square aspect ratio. Most people hold their phones vertically, so you'll cover more of their screen. Use less text on images: When you use text on your image, try a smaller font and fewer words to lower the proportion of text to image. We've found that images with less than 20% of text perform better, although there is no limit on the amount of text that you can use in your ad image. Learn more about text on images. Shorten text: People on Facebook and Instagram scan quickly. In research conducted by the Mobile Marketing Association, it took two to three seconds for two out of three for people to see and cognitively recognise desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across. Add multiple images using the carousel format: Carousel allows you to show several images for people to scroll through at the same cost. It's a great opportunity if you have lots of product or brand images. Get carousel tips. Add movement: Ads with movement stand out in Feed. When you make a Stories ad, you can use free templates that automatically animate your ad. You can also edit the colours, images and fonts..

[Audio] Some policies that you need to follow when you do ads in Facebook: Personal attributes: Facebook's advertising policy prohibiting ads that contain personal attributes, including information on avoiding assumptions about someone's personal attributes in your ads. Sensational content: Facebook's advertising policy prohibiting sensational content, including information on avoiding shocking, sensational, inflammatory or excessively violent content in your ads. COVID-19: Facebook's Advertising Policies related to COVID- 19, including what types of products and content are temporarily restricted or prohibited. Cryptocurrency: Facebook's advertising policy for cryptocurrency products and services, including information about eligibility to run ads about cryptocurrency. Dating: Facebook's advertising policy for ads about dating services. Drug and alcohol addiction treatment centres: Facebook's advertising policy for drug and alcohol addiction treatment, including information about eligibility to run these types of ads. Online gaming and gambling: Facebook's online gaming and gambling advertising policy, including information on how to apply for eligibility to run ads that promote online gambling and gaming. Personal health: Facebook's advertising policy prohibiting ads that generate a negative self-perception or imply unrealistic or unexpected results. Social issues, elections or politics: Facebook's advertising policy for ads about social issues, elections or politics..

[Audio] For personal health issue, you are allowed to do post advertisement like these..

[Audio] For personal health issue, you are not allowed to do post advertisement like these..

[Audio] For personal health issue, you are not allowed to do post advertisement like these..

[Audio] When an ad is rejected, Facebook will send an email notification (if your notifications are enabled) and link you to Account Quality, where you can find the reason for the rejection. You may find this helpful in deciding whether you want to: Edit your ad or create a new one to comply with our policies OR request another review if you believe it was incorrectly rejected..