B87403.pdf_1983583498

[Audio] B87403 by Plag Check Submission date: 19-Mar- 2022 08: 33AM (UTC- 0500) Submission ID: 1787740382 File name: B87403.doc_ 1000742450. doc ( 41.5K) Word count: 1862 Character count: 10514.

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. . Table of Contents INTRODUCTION .........3 MAIN BODY... . Identification of factors that affect consumer behaviour in different marketing and businesses contexts, including tourism . .....4 L)emonstrating understanding of contemporary consumer tk'haviour theories, concepts and models and their application .........s L)emonstrating practical implications of consumer theory — 6 CONCLUSION . .......8 REFERENCES ..

. . INTRODUCTION In the development and functioning of a business, understanding customers is a major aspect which needs to taken into consideration by a business. In the recent times, understanding customers is one Of the major priorities o business which helps in overall growth Of a company (Agyeiwaah, and et.al., 2019). All major companies in the international and national marketplace focus on understanding custorners and their needs in order to perform major operations in a systematic and precise manner. In this remwt there is a brief analysis on how tourism business are promoting themselves after lock downs imposed by government. This report also covers usage of digital platforms related to a business which are Snap chat, Instagram , Twitter, VLOGS and influencers. In this project, digital platforms which are used by a business to communicate and reach custorners are also explained. In this report example Of British Airways holidays is taken into consideration which is a major company dealing in travelling services all across United Kingdom..

[Audio] 1 4 5. . . MAIN ODY The COVID-19 pandemic has a devastating impact on different business organisations which are related to major sectors of the Pandemic has also created a major impact on tourism sector and many tourism based companies has suffered big loss. Government of United Kingdom imposed læk down for a longer period of time which resulted into closure Of various international and national companies. It is now the major role and responsibility of tourism sector companies and government to develop strategic and major planning framework in order to lead the marketplace and revive business organisations. It is also major role of tourism sector based companies to follow rules and regulations developed by government for effectively maintaining business activities (Bowen, and Whalen, 2017). The itish Airways holidays should also develop key approaches with the help Of strategic management in order to lead the marketplace. It is major role of a company to also develop key competitive advantage with the help and rt of various theories and models that are important for systematic growth of company. In the tourism sector, it is im1NYtant for different companies to fcwus on development of various tools and techniques which are helpful in attracting large number Of customers (Sharma, and Nayak, 2019). Digital technology like use Of advanced computer systems and software can help a business to develop major approach in reaching various customers in a quick manner. Identification of factors that affect consumer behaviour in different marketing and businesses contexts. including tourism It is the study of buying behaviour of customers and how they decide to buy a product that satisfy the needs and wants. It is imlxjrtant for marketer to understand the expectation Of customers and make them buy a product. It helps the business to increase its market share, profitability and its brand image in the market by innovatively selling its and services in the market ("are, Soriano, and Porada-Rochofi, 2021). There are five factors which influence the tourism which are seasonal changes, tough economy, political aspæts, spæial events and inclement weather. It is explained in detail in context to British Airways Holidays. Seasonal Changes It is a common angle to mcxlify the marketing message. It highly influence the tourism as many love to go hilly areas in the summer seasons and vice a versa. At certain destination the shift from winter to spring brings audience from different type (Cham, and et.al., 2020)..

. . Many people also tend to travel in groups on holidays to visit family and friends. In context to British Airways Holidays, it makes the attractive trip packages which influence the consumers to plan the 3-4 day trip with friends and family. Tough Economy This factor will affect when, how long and how far travellers will take trip when the people are going through tough economy. It will affect the spending on destination which is economical and not so far in distance to value driven and local residents (Scott, and Le, 2017). In context to British Airways Holidays, due to covid19 it highly affect the economy of the world so the makes low budget trips near the distance of local residents in their budget to travel and enjoy. Political Aspects It is directed by political clearance as it result to bear in mind restrictions to travel or increased sensitivity or higher security enforcements. Marketers need to shift to public perception campaigns asking for comforting guests if there is threat in destination. In context to British Airways Holidays, it makes satisfactory as it makes awareness campaigns and comforting guests to travel securely. Special Events It helps to plan the entire trip of events such as concerts, film festivals, sporting events etc. and make the bookings in months advance in state, region or world wide to boost in visitors. In context to British Airways Holidays, it starts booking in advance for the special events through internet and online for various big concerts, spæial festivals through digital platforms like Instagram, snap chat as these influence the travellers a lot. Inclement Weather It heavily affect the market plans at the last minute due to unexpected weather conditions and it makes strategies which focus on discounts, coupons etc. which attracts customers (Tasci, 2017). In context to British Airways Holidays, it influences travellers as they gives discounts offers , coupons during and after the season to enjoy the travel. Demonstrating understanding of contemporary consumer behaviour theories. concepts and models and their application Consumer behaviour is basically studying the aspects of individuals which decides their purchasing patterns or what influence their decisions in availing a service (Dixit, Lee, and Loo,.

. . 2019). Consumer behaviour theory in travel and tourism is mainly associated with the factors which are representing their desires to explore and experience various cultures and to visit beautiful attractions all around the world. In context to the British Airways Holidays, the major factors and theories that determine the aspects of consumer behaviour are stated Geographical factors: The theory Of geographical factors state that individuals are tend to avail the facility of tourism and travel companies in order to explore the climate and natural attractions Of Other places. These geographical factors are crucial in deciding the place or influence the behaviour of individuals in availing the services of the British airways holidays. Social factors: The social theory of consumer behaviour implies that individuals are tend to avail the facilities from British Airways Holidays Of travelling from one place to another in attempt to explore cultures of different countries and improve interaction. Also, these includes individuals requirements to travel to Other places to meet Inernbers Of family and friends as well as to attend traditional ceremonies and community organisation. Fulfilling educational purposes: Other irnlxjrtant factor which defines the Ekitterns of consumers for buying travelling særvices is to fulfil some educational (Nawijn, and Bir-an, 2019). Individuals approach the British airways holidays in order to migrate from one place to another for an educational course or taking diplomas. Financial factors: These relates to the purpose of making a business deal and individuals need to travel for business or corporate puq»ses. Individuals travel form one place to another to attend business seminars or meetings. Self-interest: According to the self accomplishment theory of consumer behaviour, an individual is inclined towards tourism or travel services to satisfy his personal desires or to accomplish personal interests. Demonstrating practical implications of consumer behaviour theory In the urism and travel industry, consumer behaviour affects the choices that business are providing in order to satisfy and fulfil the requirements Of customers. In to the British Airways Holidays, Consumer behaviour was greatly affected from the course of pandemic which has resulted in declining number Of revenues for the company and reduced its profitability margins. The company has faced downfall due to changing patterns of consumers as individuals restrained their personal interests and limited the scope of their travel activities to a great extent. Consumer behaviour was greatly affected as the growing threat of pandemic has resulted in.

. . declination of their luxury needs and their urge to indulge in leisure activities (Pforr, Dowling, and Volgger, 2021). Moreover, the restrictions imposed by government discontinued the operations of British airways holidays. As as these restrictions are lifted, the company tried to attain maximum engagement of consumers in availing their travelling services. The organisation make effective use Of a range Of social media techniques and promoted their operations and offers through their online sites. Moreover, it make effective use of advertising their operations through influencers as audience on Instagram is greatly inspired by them. The organisation also provides with the facility of online booking as individuals find it convenient (Ulker-Demirel, and Ciftci, 2020). The company promoted their operations and offers via Instagram in order to promote individuals to buy services of the British Airways Holidays..

. . CONCLUSION From the at»ve stated report it can be concluded that, it is essential for a tourism sector based business to promote itself after the impact caused by 1Mndemic. In the recent times, it is important role Of a company to focus on development Of systematic operations for overall growth achievement after pandemic. All major companies which are providing services to tourism sector should focus on developing business practices with the help Of information and technology in order to IRI-form customer retaining The project also concludes fæus of a business on digital approach using social media websites for retaining major customers Of an organisation after pandemic..

. . REFERENCES Books and Journals Agyeiwaah, E. and et.al., 2019. Understanding culinary tourist motivation, exirrience, satisfaction, and loyalty using a structural approach. Journal Of Travel & Tourism Marketing, 36(3). pp.295-313. Bowen, J. and Whalen, E. , Trends that are changing travel and tourism. Worldwide Hospitality and Tourism Themes. Cham, T -H. and et.al., 2020. Brand Image as the competitive edge for Hospitals in Medical Tourism. European Business Review. Dixit, S.K., Lee, K.H. and Loo, P.T., 2019. Consumer behavior in hospitality and tourism. Journal Of Global Scholars Of Marketing Science, 29(2) , pp. 151-161. Nawijn, J. and Biran, A., 2019. Negative emotions in tourism: A meaningful analysis. Current Issues in Tourism, 22(19), pp.2386-2398. Pforr, C., Dowling, R.K. and Volgger, M. eds., 2021. Consurner Tribes in Tourism: Contemporary Perspectives on Slrcial-interest Tourism. Springer Singapore. Scott, N.O.EL. and Le, D.U.N.G., 2017. Tourism experience. A review. Visitor e:qrrience design, 5. Sharma, P. and Nayak, J.K., 2019. Understanding memorable tourism experiences as the determinants Of tourists' behaviour. International Journal Of Tourism Research, 21(4), pp.504- 518. Skare, M., Soriano, D.R. and Porada-Rochofi, M., 2021. Impact of COVID-19 on the travel and tourism industry. Technological Forecasting and Social Change, 163, p.120469. Tasci, A.D., 2017. Consumer demand for sustainability benchmarks in tourism and hospitality. Tourism Review. Ulker-Demirel, E. and Ciftci, G., 2020. A systematic literature review of the theory of planned behavior in tourism, leisure and management research. Journal Of Hospitality and Tourism Management, 43, pp 209-219..

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[Audio] 7[break]% SIMILARITY INDEX 2[break]% INTERNET SOURCES 0[break]% PUBLICATIONS 5[break]% STUDENT PAPERS 1 3[break]% 2 2[break]% 3 <1[break]% 4 <1[break]% 5 <1[break]% Exclude quotes Off Exclude bibliography On Exclude matches Off B87403 ORIGINALITY REPORT PRIMARY SOURCES Submitted to Global Banking Training Student Paper Submitted to CECOS College London Student Paper itaskwriters.wordpress.com Internet Source ojsull.webs.ull.es Internet Source www.econstor.eu Internet Source.