MARSHALL MCLUHAN'S HOT AND COOL Media

MARSHALL MCLUHAN’S HOT AND COOL Media. COOL HOT.

Marshall McLuhan was, and still is, a very popular media theorist. His insight is summarized in the expression “the medium is the message”, which means that the qualities of a medium have as much effect as the information it transmits. Hot = less participation (non-participative; linear or sequential; demands narrative structure. Cool = more participation (participative; calling on all the senses; non-linear; demands pattern recognition..

Hot Media. Cool Media. Hot media is that which engages one sense completely. It demands little interaction from the user because it 'spoon-feeds' the content. Typically the content of hot media is restricted to what the source offers at that specific time. Examples of hot media include radio and film because they engage one sense of the user to an extent that although the user's attention is focused on the content, their participation is minimal..

Example of hot and cool media. Cool Media. Print Radio Film Lecture Photograph.

Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980).

McLuhan recognized each medium as an extension of a particular human faculty with the "media of communication" simply the amplification of a particular human sense. "The wheel is an extension of the foot. The book is an extension of the eye. Clothing, an extension of the skin," said McLuhan. So, what exactly does that make social media? Social media is the extension of natural human desire to connect with others at a personal level..

Marshall McLuhan predicted the global village, one world interconnected by an electronic nervous system, making it part of our popular culture decades before the first DSL lines were installed. Marshall McLuhan was the first person to popularize the concept of a global village and to consider its social effects. His insights were revolutionary at the time, and fundamentally changed how everyone has thought about media, technology, and communications ever since. McLuhan chose the insightful phrase “global village” to highlight his observation that an electronic nervous system (the media) was rapidly integrating the planet events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages..

Nazifa Rahman 2020727 Department of Media and Communication.