Qantas Airways Limited

Qantas Airways Limited. Private Enterprise.

_ OAT—02 •. who is Qantas Airways Limited?. Qantas Airways Limited, Australia’s flag carrier airline, has an extensive global presence and a remarkable record of accident-free flights throughout its long history. When not conducting its regular activities, Qantas is involved in sustainable development by purchasing fuel-efficient planes as well as using sustainable aviation fuels and other green initiatives concerning society. (Qantas, 2024).

The RACE model is a strategic framework for planning and executing communication strategies that align with the company's goals and values..

THE PUBLICS/ SHAREHOLDERS ENGAGEMENT. Qantas 200.7K posts QANTAS Sp•n' QANTAS Qantas @Qantas The official Qantas Twitter account. Member of the oneworld Alliance. House Rules: bit.ly/QFhouserules @ Australia (E) qantas.com O Born 1920 Following Create Doppelgainger Joined November 2010.

PUBLICS IN PUBLIC RELATIONS • WHO? • HOW? • WHY?.

pet'. SHAREHOLDERS Individuals who own shares in Qantas Airways Limited. Institutional investors, including investment firms, pension funds, and asset management companies. Shareholder groups or associations representing the interests of Qantas shareholders. Board members and executives who hold shares in Qantas as part of their compensation packages. Employees who are also shareholders through employee share ownership plans (ESOPs) or stock options..

Media Relations: Community Engagement: Crisis Communication:.

QANT XOANTAs QANTAS. more than 23 million followers.

Media Releases: Qantas Airways uses media releases as a major PR tool for important announcements, such as launching a new route or partnership, or even communicating changes in the industry. With published press releases on its website and through media outlets, Qantas makes sure that stakeholders and the public at large have all the updated and correct information about the initiatives and accomplishments of the airline. Example: In its latest press release, Qantas announced the opening of a new direct flight route connecting to a popular international destination, demonstrating the airline's commitment to growing its global network and the improvement in travel choices and connections for all customers. The press release emphasized key details about the new route, flight schedules, and customer benefits, generating media coverage and public interest in the strategic expansion of the airline..

SOCIAL MEDIA CAMPAIGNS: Qantas uses its powerful presence across social media channels—Facebook, Twitter, and Instagram—to reach out to customers, share travel experiences, and offer real-time customer service. In addition, through interactive content, engaging visuals, and promotion campaigns, Qantas provides more brand engagement and deepens meaningful connections with its online audience. Example: Recent Qantas social media campaign. Recently, an active social media campaign by Qantas called upon its followers to post their most loved travel moments with a branded hashtag, hence triggering user-generated content and fostering community amongst travelers. The campaign has been able to generate high rates of user engagement, increase the brand's exposure on social media, and show the airline's commitment to customer-centric marketing initiatives..

aANTA 5. Corporate Sponsorships: Qantas's involvement in corporate sponsorships and partnerships with major events and organizations serves as a strategic PR tactic to demonstrate the company's commitment to community support and enhance brand visibility. By aligning with reputable partners and sponsoring impactful initiatives, Qantas reinforces its brand image as a socially responsible corporate citizen. Example: Qantas's sponsorship of a prominent sports event or cultural festival showcased the airline's support for local communities and its dedication to promoting cultural exchange and diversity. Through targeted sponsorships, Qantas effectively reaches diverse audiences, strengthens brand recognition, and builds positive associations with key stakeholders(Community Support| Qantas Group, 2019)..

REFERENCE LIST. Community Support| Qantas Group 2019, Qantas.com, <https://www.qantas.com/au/en/qantas-group/sustainability/our-community.html#:~:text=The%20Qantas%20Group%20has%20long>. Grunig, J E 1997, 'A situational theory of publics, Conceptual history, recent challenges and new research', in D Moss, T Mcmanus & D Vercic (eds), Public relations research: An international perspective, International Thompson Business Press, Boston, London, pp. 3-46. Grunig, JE & Hunt, T 1984, Managing public relations, Holt, Rinehart and Winston, New York. Qantas 2024, Qantas AU, Qantas.com, <https://www.qantas.com/au/en.html>. Who owns Qantas Airways Limited? QUBSF Stock Ownership - TipRanks.com n.d., TipRanks | Know who to trust, <https://www.tipranks.com/stocks/qubsf/ownership>..