STRATEGIC PITCH

STRATEGIC PITCH. Bath and Body Works. Assessment 3: Farheen Shareef Mohamed - 133433.

About Bath and Body Works. Founded in 1990 in New Albany, Ohio then expanded across the world.

INTEGRATED MARKETING CAMPAIGN. Integrated marketing campaign is focused on constant and ongoing communication and promotional activities. ( Neamtu & Neamtu , 2019) An integrated marketing campaign is a cross-channel marketing technique that entails generating constant campaigns across various channels in order to deliver a similar consumer experience. The consumer’s experience should be similar. whether a consumer interacts with a business through social media platforms, marketing services, or through any another channel (BrightEdge, n.d ).

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INTEGRATED MARKETING - II. Abraham Maslow's hierarchy of needs, with its 5 levels of needs, surely strengthens human motivation to address human effectively to improve people's living conditions in diverse communities in the human environment…….Humans have voracious needs and wants. The drive to achieve the more things in the human environment is inherently part of human nature and features. (Aruma & Hanachor, 2017).

INTEGRATED MARKETING - II. The main goal of marketing is to match consumers genuine needs and wants with the seller offering the products that are specifically customized to meet their needs, wants and desires. (Dolnicar et al., 2018).

INTEGRATED MARKETING - II. Bath & Body Works - West End - 0 tips.

Strategic Recommendations - 1. According to Tuten and Solomon (2017), Social Media marketing can be characterized as a dialogue that is frequently prompted by consumers or a product/service that flows in a loop among the specified individuals to set in action revealing exchanges on some promotional material, or to gain from one another's use experiences, ultimately benefiting either or entirely the involved parties. TikTok and Instagram: Using both platforms for ultimate success ( Schmidberger , 2022) Reels has access to Instagram’s immense user base, and the same algorithms that make TikTok so powerful are being reverse engineered and implemented within Reels. (Talbot, 2021).

Strategic Recommendation - 2. Is Bath And Body Works Really “Not Tested On Animals?” - Free the Bunnies.

Strategic recommendation - 3. Giving back increases the brand loyalty (Carlson, 2019) 75% of Consumers Today are Demanding that Companies Give Back (Turner, 2019) Charity Pot by Lush and eyebrow was services by Benefit as an example - 1 00% of the price of the Charity Pot is donated along the lines of environmental conservation, animal welfare and human rights. ( Hovitz , 2014) and “Benefit’s Bold is Beautiful” where 100 percent of profits from its brow wax services go to three charities empowering women and girls. ( Berich , 2019).

REFERENCES. Aruma , E.O. & Hanachor , M. E. 2017, ‘Abraham Maslow’s Hierarchy of needs and assessment of needs in community development’, International Journal of Development and Economic Sustainability, vol. 5, iss . 7, pp. 15-27 Bath and Body Works n.d., ‘Our Company’, Bath and Body Works , retrieved 10 June 2022 < https://bbwinc.gcs-web.com/our-company/overview > Bath and Body Works n.d , Our Story , Bath and Body Works, retrieved 10 June 2022, < www.bathandbodyworks.com.au > Beauty Without Bunnies. n.d. ‘Is Free of...Bath & Body Care Cruelty-Free?’, PETA, retrieved 13 June 2022 < https://crueltyfree.peta.org/company/free-ofbath-body-care/ > Berich , J 2019. ‘Benefit raises brows – and cash – for women and girls - Professional Beauty’ Professional Beauty , retrieved 12 June 2022 < https://www.professionalbeauty.com.au/news/benefit-raises-brows-and-cash-for-women-and-girls/ > BrightEdge n.d , What is the Value of an Integrated Marketing Strategy? , BrightEdge, retrieved 10 June 2022, < https://www.brightedge.com/glossary/integrated-marketing > Brolley , B 2021, ‘Don't Go Shopping At Bath And Body Works Until You Read This’, TheList.com , retrieved 10 June 2022. < https://www.thelist.com/155557/dont-go-shopping-at-bath-and-body-works-until-you-read-this/ > Carlson, N 2019, ‘Council Post: Why Giving Back Increases Brand Loyalty’, Forbes, retrieved 10 June 2022 < https://www.forbes.com/sites/theyec/2019/06/10/why-giving-back-increases-brand-loyalty/ > Caroline, A & Drayton, J 2010, ‘Market Segmentation’, Journal of Marketing Management , vol. 2, iss . 3, retrieved 10 June 2022. https://www.tandfonline.com/doi/abs/10.1080/0267257X.1987.9964020.

Cruelty-Free Kitty 2019, ‘Is Bath & Body Works Cruelty-Free?’, Cruelty-Free Kitty, retrieved 13 June 2022 < https://www.crueltyfreekitty.com/brands/bath-body-works/ > Dolnicar , S., Grün , B. & Leisch , F 2018. ‘Market segmentation analysis: Understanding it, doing it, and making it useful’, Springer Nature Hoang, R 2020. ‘Find Your Nostalgia at Bath & Body Works’, Storymaps , retrieved 10 June 2022 < https://storymaps.arcgis.com/stories > Hovitz , H 2014, “Following the Millions in LUSH's 'Charity Pot'”, Forbes , retrieved 12 June 2022 < https://www.forbes.com/sites/helainahovitz/2014/12/22/following-the-millions-in-lushs-charity-pot/ > Neamtu , A.C. and Neamtu , L., 2019. STRATEGIC VISION AND INTEGRATED MARKETING CAMPAIGN. Annals of'Constantin Brancusi'University of Targu-Jiu. Economy Series , vol. 6. Talbot, P 2021. ‘A New World Of Marketing Unfolds On Instagram’, Forbes, retrieved 11 June 2022 < https://www.forbes.com/sites/paultalbot/2021/12/01/a-new-world-of-marketing-unfolds-on-instagram > Turner, P 2019. ‘75% of Consumers Today are Demanding that Companies Give Back’ Linkedin , retrieved 11 June 2022 < https://www.linkedin.com/pulse/75-consumers-today-demanding-companies-give-back-paul-rodney-turner > Tuten , T.L. and Solomon, M.R (eds.) 2017, ‘Social media marketing’, Sage Publications Schmidberger , F 2022. ‘TikTok and Instagram: Using both platforms for ultimate success’, Marketing Dive , retrieved 11 June 2022, < https://www.marketingdive.com/news/tiktok-and-instagram-using-both-platforms-for-ultimate-success/617002/ >.