The Life OF Art SIMS

The Life OF Art SIMS. By: Danielle Pierre ARH4724- The History of Graphic Design.

About Art Sims. Art Sims is an African- American graphic designer, as well as an art director, born in Detroit, Michigan in 1954. He is currently 68-years-old and is still alive. Throughout his whole career he has always aspired to show African-American representation in his and others works..

Career path to success. "SEWATMA. Art Sims first attended Cass Technical High School in his home city of Detroit. Earning himself a full scholarship allowed him to attend Michigan State University in hopes of studying art. One of his first summer jobs was working at Columbia Records where he would design his first series of album covers. After graduation, he moved to Los Angeles to work for EMI to continue designing album covers. But, his determined and hard-working character showed to be resilient as he pushed through the baggage of doubtful insults from his teacher and previous employers. He become his own entrepreneur. Today, he is CEO and co-founder of his own agency called 11:24 Design Advertising. Becoming solo was the turning point in his career as he designed his most famous works during this time. His inspiration began with director Spike Lee’s movie She’s Got To Have It. Despite having no knowledge of designing movie posters, with the help of Lees’ loved movies, Sims created many infamous movie posters like Malcom X and Do The Right Thing. To this day, he’s sought out to work with black creators with projects on African-Americans..

Primary. Little River Band- “Little River Band” Album Cover, 1975, created at EMI.

Rose Royce- “Strikes Again” Album Cover, 1978, created at Warner Bros. Records.

Where is Sims today?. Poster, Black Panther, 2018 Art Sims’ 11:24 Agency, Idea for Black Panther.

Design Philosophy. Through Sims creating the solo agency 11:24 Design Advertising after leaving EMI because they were unsupportive of the project. This exhibits how he has lived with hurdles and views them as challenges to prove wrong rather than let it get to him. This belief, this philosophy he has lived by since his early years is how he got to where he is today with his huge success. According to Octane Design Studios, the name 11:24 that Sim chose refers to “the bible verse in the Book of Mark: [‘Therefore I tell you, whatever you ask for in prayer, believe that you have received it, and it will be yours”. ] Art explained that the meaning behind 11:24 encompassed his search for spiritual purpose through his craft.” Below is a quote stated by Art Sims in response to his plans for the future regarding retirement. “If I'm on this earth, I'm going to be doing something expressive, or creative, and I'm going to be giving back. You won't see Art Sims lying on the beach with a mint julep, pondering his life. There's too much to do.”.

Design Style. Sims encourages this perception of marking a unique identity on the world and announcing what's wrong with America today. Challenging perspective and proving success to those who doubted you. Taking a look at what design elements Sims tends to use are bold and playful hues with high saturations. He, also, seems to like manipulating perspectives of the body placements and having confrontational gazes. Creating subtle tension by warm colors for typography with cool backgrounds and vice versa. When there is high tension or serious importance he tends to use the colors red and black. The use of having a variety of fonts and choosing one depending on the project can be used for both giving a peek into what the subject matter is about or making the audience question about the characters based off it..

1980 - Art Sims created his own design firm, 11:24 Design Advertising , where he became the first Black-owned design company in Los Angeles. Some of his top clients include Stevie Wonder Productions, Quincy Jones Productions, Eddie Murphy Productions, and MCA Records. Starts collaborations with Academy Award-winning filmmaker Spike Lee. 1985 - Designed “The Color Purple” movie poster 1989 - Designed “Do the Right Thing” movie poster 1990 - Designed “Mo’ Better Blues” movie poster 1991 - Designed “Jungle Fever” movie poster 1991 - Designed “New Jack City” movie poster along with company Warner Bros. Entertainment, Inc. This had huge success as people were stealing the posters off of bus stations. 1992 - Designed “Malcom X” movie poster 1994 - Designed “ Crooklyn ” movie poster 1995 - Designed “Clockers” movie poster 2007 - Designed “I Am Legend” movie poster that starred big actor Will Smith. Movie had 9 award wins and 23 nominations. 2016 - Mayme A. Clayton Library & Museum Exhibit for an one-time only sale of all Sims movie posters and fine artwork from his early years. 2018 - Designed a movie poster idea for Disney’s “Black Panther”.

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Poster, I Am Legend, 2007 Distributed by Warner Bros. Starring actor Will Smith By Filmmaker Francis Lawrence 69 × 102 cm (27 in × 40 in.) I Am Legend follows “years after a plague kills most of humanity and transforms the rest into monsters, the sole survivor in New York City struggles valiantly to find a cure.” – IMDb.

Importance to Graphic Design History. = Anis soo.

Bibliography. “Art Sims's DESIGN- JOURNEYS.” Edited by Art Sims CEO, LinkedIn , LinkedIn, 5 Dec. 2015, https://www.linkedin.com/pulse/art-simss-design-journeys-art-sims . (secondary) “Celebrating America's Pioneer Black Graphic Designers: Art Sims (1954 – Present).” Edited by Octane Design Studios, Octane , 28 Feb. 2021, https://lexoctane.com/?p=15067 . (primary) “Civil Rights Artists: A Conversation with Art Sims.” Otis College of Art and Design , 1 Apr. 2021, https://www.otis.edu/calendar/civil-rights-artists-conversation-art-sims . (secondary) Kennedy, Matthew. “Movie Night! Seven Art Sims Posters for Spike Lee Films: Cooper Hewitt, Smithsonian Design Museum.” Cooper Hewitt Smithsonian Design Museum , 27 Feb. 2021, https://www.cooperhewitt.org/2021/02/27/movie-night-seven-art-sims-posters-for-spike-lee-films/ . (primary) Pryor, DeBorah B. “Art Sims' 1124 Design, A Black-Owned Ad Agency, Was A Key Art Designer for Disney's Mega Hit, 'Black Panther'.” Lee Bailey's EURweb , Apple News, 12 Mar. 2018, https://eurweb.com/2018/03/12/art-sims-1124-design-a-black-owned-ad-agency-was-a-key-art-designer-for-disneys-mega-hit-black-panther/ . (secondary) Sims, Art. “About Us.” Edited by 11:24 Design Advertising, 1124 , https://1124design.com/about-us . (primary).