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HOW TO GUIDE AMERICAN RESCUE PLAN ACT FUNDS WITH COMMUNITY INPUT

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Recovery from unprecedented community disruption American Rescue Plan Act (ARPA) Assess and Understand Community Needs Invest in the Community’s Future Measure Impact of ARPA Funds Track Community Recovery Build Stronger Community Engagement Create a national story on how ARPA resources helped local communities recover.

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Introductions of Panelists ICMA     Assessing Needs and Identifying Gaps Strategic Partnership with Polco for helping communities. Engaging all of your community to understand ARPA needs. Engaging hard to reach populations  Best Practices Case Study:  Moorpark, CA How National Community Survey Data informs strategic plans and budgets Polco’s  American Rescue Plan Package Toolkit to help communities meet ARPA needs and requirements. Creating a national story and database

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Elizabeth  Kellar Director of Public Policy ICMA

Cory  Poris   Plasch VP, Strategic Development Polco

PJ  Gagajena Assistant City Manager Moorpark, CA

Michelle Kobayashi Senior VP Innovation Polco

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AMERICAN RESCUE PLAN  ASSESSING NEEDS AND IDENTIFYING GAPS

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American Rescue Plan provides flexible aid to invest in long-term needs and gaps

Community and stakeholder engagement in the planning process strengthens your plan

One-stop services for community surveys and performance analytics

A tool to help prioritize and report  on progress

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State and national level data can demonstrate how funds are used

Polco’s  ARPA package can build a national database about trends and investments

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Share your story about how  American Rescue Plan  funds are advancing COVID recovery and revitalizing your community

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“Treasury urges State, territorial, Tribal, and local governments to engage their constituents and communities in developing plans to use these payments, given the scale of funding and its potential to catalyze broader economic recovery and rebuilding.” https://www.federalregister.gov/documents/2021/05/17/2021-10283/coronavirus-state-and-local-fiscal-recovery-funds

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COMMON METHODS TO ENGAGE  RESIDENTS IN DECISION-MAKING

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LOWERING BARRIERS TO PARTICIPATION  RE-INTRODUCES REASONABLE VOICES

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The Treasury Department notes in several places the disparate impact on some communities: “Finally, although the pandemic's impacts have been widespread, both the public health and economic impacts of the pandemic have fallen most severely on communities and populations disadvantaged before it began. Low-income communities, people of color, and Tribal communities have faced higher rates of infection, hospitalization, and death,[10] as well as higher rates of unemployment and lack of basic necessities like food and housing.[11]”  https://www.federalregister.gov/documents/2021/05/17/2021-10283/coronavirus-state-and-local-fiscal-recovery-funds

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Community Leader_thiago-barletta-unsplash-CC0

Community-based organizations Schools Businesses Other government agencies

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Translation Preferred mode of outreach Preferred mode of communication Important barriers

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Reduces burden Saves resources Meets people where they are

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Increase outreach to  Low income census tracts or blocks Parts of community with apartment buildings (Renting as a proxy)  Neighborhoods with people of color

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Commitment to serve as resident “voice” 10-20 minutes per month Build over time Monitor diversity Provide benefit

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ENGAGING RESIDENTS IN COMMUNITY DECISIONMAKING

Understand stakeholder knowledge, sentiment and behaviors

Gauge resident satisfaction with community amenities and government service Establish a baseline for performance measurement “Please rate the overall economic health of ABC”

Understand knowledge gaps Identify stakeholder interests Measure behavior “What sort of amenities would you like to see more of downtown?” “How often, if ever, did you attend the farmers’ market in last 12 months?”

Engage residents on fund/resource allocation and budgeting Determine community priorities “How important is it for the City to focus on economic development?”  “How much do you support the City giving tax incentives for businesses to move downtown?”

Periodic surveys to provide performance metrics Starts the process again as a needs assessment “Please rate the overall economic health of ABC”

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THE NATIONAL COMMUNITY SURVEY  A TOOL FOR STRATEGIC PLANNING AND BUDGET DEVELOPMENT PJ Gagajena, Assistant City Manager City of Moorpark, CA

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Basic Facts 37,000 residents Incorporated 1983 Located in Southern California between Los Angeles and Santa Barbara 56% White, 32% Latinx, 7% Asian, 4% Other, 1% Black $102,145 median income; $675,000 median home sales price  53 full-time employees; $19M budget Temperate vacation climate; 30 minutes to local beaches Moorpark College and Teaching Zoo; wineries and breweries Economy Residential and open space mixed with retail and industrial Downtown High Street has a Metrolink train station More than 2,000 residential units planned or under construction General Plan Update underway 3 rd  Safest City in California – Safewise.com

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General Plan Update Social media Community and civic organizations  Community leaders Spanish speaking community Census 2020 83.5% response rate One of the highest in California Business Assistance during COVID-19 Business Ambassador Program Surveys and newsletters Strategic Plan and Budget Development The National Community Survey

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Moorpark values community input, and open and transparent process Identify community’s needs and priorities through the National Community Survey City Council holds Strategic Planning Workshop Review results of the National Community Survey City Council identifies goals for the next 2 years Staff develops objectives to achieve goals City Council approves Strategic Plan

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Key Findings Excellent or Good Ratings 96% Moorpark as a safe place 96% Moorpark as a place to raise children 90% Overall quality of life 89% Overall customer service by Moorpark employees 49% Moorpark as a place to work 39% Cost of living in Moorpark 34% Economic development 32% Opportunities to attend arts and cultural activities

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CITY COUNCIL GOALS
2021-2023
GOAL 1:
GOAL 2:
GOAL 3:
GOAL 4:
Identify Options and Solutions to Barriers for Housing for All
Economic and Age Ranges
Practice Respect, Equity and Inclusion Citywide
Place an Emphasis on Economic Development with a Focus
on Historic High Street to Enhance a Destination and Sense
of Community
Find Ways to Help the Community Develop, Sustain, and
Enhance Arts, Culture, Entertainment, and Public Events

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Budget adoption Align budget and human resources to achieve City Council Strategic Plan City Council Strategic Plan The National Community Survey

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Excerpt from Moorpark  City Manager’s Budget Message

Honorable City Council
05/26/2021 Special Meeting
Page 2
resources to enhance traffic enforcement and improve supervision among deputies
serving in the Moorpark Police Department.
The safety of residents in Moorpark has always been the City's top priority. In 2021,
Moorpark residents participated for the first time in the National Community Survey
(NCS). The statistically valid survey administered by Polco in late 2020 is designed to
highlight areas Of interest, concern, and resident satisfaction With city services. The
results of the NCS indicates 96% of residents value the safety in the community, which
exceeds satisfaction levels among residents in other communities across the country and
state. Figure below outlines this in greater detail.
Safety
Of residentsm
positively rat«l the overall
feeling of safety in Moorpark
Of community
members.„
think it is important
to focus on safrty
in the coming two years
h•gber tb00 the
• Indi"'tes higher than the narional

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Honorable City Council
05/26/2021 Special Meeting
Page 3
of business and service establishments in the City. The below chart highlights resident
sentiments among other economic development areas.
Economic Activity
49%
M«rpark as
a place to
work
Overall
economic
health
40%
Mcxyrpark as
a place to
visit
35%
Variety of
busines and
serv ice
establishmen
34%
Economic
dev elopm en
Shopping
opportuniti
Pement rated excellent or good
Indicates bwerthan the custom benchmark
Indicates lower than the national benchmark
The proposed FY 2021/22 budget allocates funding to address both public safety and
economic development by directly allocating funds for these activities.

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Resident input is critical to shaping a city’s priorities and services Surveys provide objective data and metrics about community needs as opposed to hearing only from a few vocal residents Surveys are a useful tool but not the only tool There remain challenges in engaging hard-to-reach communities It is critical to align budget and human resources to successfully achieve goals Monitor performance to measure success in achieving goals and meeting community needs

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City of Moorpark National Community Survey https://www.moorparkca.gov/1014/National-Community-Survey-NCS-Results   PJ Gagajena  Assistant City Manager  City of Moorpark  acm@moorparkca.gov pjgagajena@moorparkca.gov (805) 517-6213

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Economy
Mobility
Inclusivity &
Community
Engagement
Design
11
Education,
Arts, &
Culture
Health
& Wellness
Community
Livability
Utilities
Parks &
Recreation
Safety
Natural
Environment

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Our goal, through our engagement platform and benchmark data, is to:

Measure  resident/business stakeholder needs to  prioritize  ARPA-funded initiatives.

Monitor  changes to assess the  effectiveness  of community initiatives.

Assist  local governments in using ARPA funds to create long term  community improvements

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Administered every 6 months Throughout ARPA funding to regularly assess needs and measure performance

Intra-Index Engagement   Optional As needed to provide additional information to better understand specific needs

A subset of key indicators from  NRC Benchmark surveys  (The National Community Survey  and The National Business Survey)

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Overall economic health Quality of utilities (water, cable, etc.)  Health and wellness (physical and behavioral health) Feelings of safety

Replenish lost revenues to return local services to pre-COVID19 levels Provide economic aid to households affected by the pandemic Provide economic aid to small businesses

Physical health of household members Making rent or mortgage payments Lack of technology to work or attend school remotely Lack of skills/training to get a job that pays a livable wage

Decline in business/sales Need to lay off employees Shortage of skilled employees

Rating: Essential            Not important

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ASSESSING STAKEHOLDER OPINIONS ON ARPA FUNDING

Residents: most important areas for spending ARPA funds
Residents rated these areas as the most important for spending ARPA funds. The
percentage shown is the percentage of residents that rated the area as Essential
or Very important.
93%
87%
85%
said economic aid to households experiencing
housing, food, or other financial hardships is
important.
said services and programs to reduce the spread
of COVID-19 are important.
said services or programs to promote healthy
childhood environments are important

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EVALUATING THE IMPACTS OF ARPA EXPENDITURES

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EVALUATING  THE IMPACTS OF ARPA EXPENDITURES

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1) Changes in household status:  income, employment, housing, health, education, childcare, broadband and technology, and more  2) Lessoning the gaps in health care, education, housing, etc. by income, ethnicity/race, tenure, geography

1) Changes in business status: revenues, employee shortages, Employee safety and more  2) Lessoning the gaps in recovery by size, local ownership, industry and business owner background

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Lead by National Research Center (all others are supported)

Polco Connect - a forum for local leader discussions

Expert-vetted follow-up  surveys for common issues

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REQUEST MORE INFORMATION:  polco.us / arpa -engagement-package