AMUL Dark Chocolates. Switch to healthy lifestyle. 

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Marketing plan for  Amul  dark chocolates in Italian Market

2. Product Range. GCHOCOLATE SUGAR FREE ICAMEL MILK CHOCOLATE. 

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GCHOCOLATE
SUGAR
FREE
ICAMEL MILK
CHOCOLATE

Chalk board texture with nothing written on it. SOSTAC Model. 

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Chalk board texture with nothing written on it

Porter’s five forces framework….. Strong competitors like Ferrero Rocher , Venchi , Baci-Perugina , Modica etc.. 

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Strong competitors  like Ferrero  Rocher ,  Venchi ,  Baci-Perugina ,  Modica  etc.

Customer’s preferences… Italians are very particular about the quality. Fond of having a mix blend of added  flavors , gluten free, vegan products.

Power of suppliers… Amul  imports cocoa from seven different countries. Suppliers are much powerful in this case.

Alternate goods Waffers , cakes, Biscuits, protein bars are much popular substitutes containing high amount of cocoa.

New arrivals  new entrants are always a threat to the existing one. Need to maintain a qualitative range with pocket friendly prices

Ojectives. The company’s main purpose is to strengthen its weaker chocolate market in the overseas and to register a profitable growth with qualitative products.. 

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The company’s main purpose is to strengthen its weaker chocolate market in the overseas and to register a profitable growth with qualitative products.

Market strategies. 6. More product range like gluten free and vegan Fascinating packaging Joint ventures with local portals Perfect customer portfolio More emphasize on digital media. 

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More product range like gluten free and vegan Fascinating packaging Joint ventures with local portals Perfect customer portfolio More emphasize on digital media

Abstract polygon architecture. Tactics. A support system to implement strategies [4PS of marketing]. 

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A support system to implement  strategies [4PS of marketing]

Innovative products from time to time to match the market needs More impressive promotions like discounts, gift vouchers  etc Intensive sales channel can be adopted to ensure the availability Comparably lower prices with quality & quantity

8. Action. Marketing Team holds the duty to bring their products in customer’s eyes. Different ways to capture buyer’s attention. Innovative advertisements & offers.. 

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Marketing Team  holds the duty to bring their products in customer’s eyes. Different ways to capture buyer’s attention. Innovative advertisements & offers.

Manufacturer Team  is responsible to take its products to a significant competitive level in term of quality. Make sure the production as per demand .  Your text here

Amul  actually needs to work on its marketing as this is the main reason behind the unsuccessful story of  Amul  chocolates

night sky of stars from a lake with snowy mountains in a distance. 

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night sky of stars from a lake with snowy mountains in a distance

To control all the marketing plans, important to keep an eye over demand and supply ratio. Time to time an analyses can be performed to avoid any inaccuracy.

SWOT. S Quality Customer base W Less novel ideas High manufacturing cost. 

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S   Quality Customer base W   Less novel ideas High manufacturing cost

O  Brand value Production capacity T   High competition Exceptional substitutes

11. THANK YOU. White Revolution Group: Namita S harma. 

AMUL Dark Chocolates

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