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PRESENTED BY:- SHETTY PRATIK ROLL NO:- 55 CLASS:- SYBAF.

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INTRODUCTION:-. Amazon.com.inc an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S IT industry, along with Google (Alphabet Inc.), Apple, Meta (Facebook), and Microsoft. The company has been referred to as "one of the most influential economic and cultural forces in the world", as well as the world's most valuable brand..

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HISTORY:-. Jeff Bezos founded Amazon from his garage in Bellevue, Washington. He founded Amazon in July 1994, choosing Seattle because of technical talent as Microsoft is located there. In May 1997, Amazon went public. It began selling music and videos in 1998, at which time it began operations internationally by acquiring online sellers of books in the United Kingdom and Germany. The following year, Amazon began selling items including video games, consumer electronics, home improvement items, software, games, and toys..

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S UPPLY CHAIN:-. Amazon first launched its distribution network in 1997 with two fulfillment centers in Seattle and New Castle, Delaware. Amazon has several types of distribution facilities consisting of cross-dock centers, fulfillment centers, sortation centers, delivery stations, Prime now hubs, and Prime air hubs. A computer that records the location of goods and maps out routes for pickers plays a key role: employees carry hand-held computers which communicate with the central computer and monitor their rate of progress. Some warehouses are partially automated with systems built by Amazon Robotics..

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FEATURES:-. SCHEDULE YOUR DELIVERY WITH AMAZON DAY. GET AMAZON CREDIT WITH NO RUSH SHIPPING. GET A REFUND WHEN PACKAGES ARE LATE. SHARE YOUR PRIME BENEFIT WITH ANYONE. GET DISCOUNT WITH SUBSCRIBE AND SAVE. ORDER IN ONE TAP WITH DIGITAL DASH BUTTONS. USE YOUR PHONES CAMERA TO HELP YOU SHOP. READ BOOKS FOR FREE WITH PRIME READING. STREAMING VIDEO AND AMAZON PRIME MUSIC..

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MULTI LEVEL SALES STRATEGY:-. Amazon employs a multi-level e-commerce strategy. Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. The company lets anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post Amazon links and earn a commission on click-through sales, there is now a program that lets those affiliates build entire websites based on Amazon's platform..

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THANK YOU.