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Fundamentals Of Management. Presentation By :- Harshit Gupta(2K19/CO/151) Himanshu Jhawar (2K19/CO/157).

PESTLE ANALYSIS. Company. BHARTI AIRTEL. Started In.

Business Description Business Presentation Template.

About Bharti Limited is a global telecommunication company with operation in 17 countries in Asia and Africa and Channel Islands. The company was found 26 years ago by Sunil Bharti Mittal and is headquartered in New Delhi. It is the third largest mobile operator with 348.3 million customers as of May 2021. It also has a wide range of services other than mobile services such as Airtel Payments Bank, Wynk Music, Airtel Thanks App, and a wide range of other services..

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Our Stats. REVENUE BREAKUP Mobile (India) – 49.8% Africa – 25.8% Airtel business – 12.9% Homes – 2.1% Digital Services – 2.7% Towers – 6.4%.

PESTLE Analysis :-. Fundamentals Of Management A PESTLE analysis is a tool used to gain a macro picture of an industry environment . PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows a company to form an impression of the factors that might impact a new business or industry.

P – Political Factors. BHARTI AIRTEL. abstract. Airtel is very much vulnerable to many political policies and actions. In recent times after coming of Jio many government policies came which has negatively impacted the business of Airtel. First government has reduced the interconnect usage charges drastically which drastically impacted its revenue. Interconnection charges is given by the network company from whose network a user made a call to another company network user. Since airtel has large subscribers, many other network users made call to Airtel users and Airtel gets good revenue for each such call but after reduction in prices it lost its revenue drastically. Moreover, the spectrum auction prices set by government is too high for telecom companies that their financial health is bleeding. India has one of the highest auction prices in the world and it is affecting the profitability of the telecom companies in India..

E - Economic Factors. BHARTI AIRTEL. abstract. India being one of the fastest growing economy of the world and the fact that by the end of 2025 every person above the age of 20 will be having mobile in their hands, it offers airtel a great opportunity to expand its customer base considerably. Moreover, the entry of Reliance Jio has made a major merger and acquisition in the telecommunications sector and now there are 4 major operators in the market. As its consumer growth grows, the average per capita income per user declined sharply in 2016 onwards due to the fierce competition created by Jio and Vodafone. By taking a few steps, it was able to re-increase its ARPU to 162 Rs by September 2021..

S - Social Factors. BHARTI AIRTEL. abstract. At the end of 2023, India will be having approximately 830 million mobile phone users. There is an enormous amount of growth of mobile in India and this has brought a good opportunity for Airtel to take hold of the telecom market by holding the lead for new mobile users. Until 2015 the prices of data and calls were very high and most people did not use the data in India and Airtel's huge revenue came from calls only. But with Jio launching a free call system with Indian price-conscious data, the demand for mobile data had skyrocketed and was the main source of revenue for the telecommunications industry. Therefore, change in people's mobile phone habits created more opportunities for Airtel to grow. India is the world's largest consumer of internet data. This has opened up a whole new doorway for Airtel’s growth. Data has turned into new oil and Airtel is reaping the benefits of its investment in infrastructure..

T - Technological Factors. BHARTI AIRTEL. abstract.

L - Legal Factors. BHARTI AIRTEL. abstract. After data has become a new oil, privacy concerns have increased dramatically. Personal information of users stores in the company's data centres and it is often suspected that companies sell user data to third parties that could misuse the data. Airtel must always assure its customers that they will not sell their information to a third party without their consent. Recently it has proposed the ‘Airtel Zero’ marketing platform where users are allowed to access mobile applications for free but the data charges will be paid by application providers. It created an uproar in public and it outrightly rejected it saying it was against net neutrality. They say Airtel cannot decide which apps to use and which apps not to use. They say that Airtel will favour to those companies which will pay them higher money and reduces the speed of apps and sites which pay them less money. Airtel has to scrap the project after such accusations..

E - Environmental Factors. BHARTI AIRTEL. abstract.

2018. … Airtel …. Sab Kuch try Karo , Phir Sahi Chuno Try All & Select Best Is the theme of 2018 marketing campaign..

Voda-Idea 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 7.25 7.25 6.78 3.29 5.1100000000000003 4.3099999999999996 2.3199999999999998 4.05 5.79 4.74 Airtel 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 17.29 18.47 17.829999999999998 16.010000000000002 27.24 16.37 30.65 36.450000000000003 52.72 59.03.

Airtel has been very competitive with Jio in providing excellent connectivity and speed throughout India, yet Airtel has performed very well in terms of its expectations and services.

1. Recommendations From Our Side. 2. 3. 4. 5. Few sales outlets do not know about the system , so proper communication is needed between distributors and retailers..

Our Team. Harshit Gupta 2K19/CO/151. COE Department 3rd Year DTU FUNDAMENTALS OF MANAGEMENT.

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