DIGITAL TRANSFORMATION

1. Cheong Qi Heng 2005868 2. Chin Chun Hou 2106796 3. Joren Ling Wee Jin 1804102 4. Wong Yu Kai 2101973 5. Zheng Jing Yi 2102258.

Kim Mon Tong Enterprise andJaguh88. DIGITAL TRANSFORMATION.

Kim Mon Tong Enterprise. Mainly involved in the catering and shopping areas Prices are usually cheap and moderate.

How the Kim Mon Tong Enterprise began its digital transformation.

In June 2019, Mr. Chong Thim Tuck embarked on his entrepreneurial journey by establishing a family-based business centred around the sale of fishing equipment and animal feed..

Development process. Strong demand for fishing gear in Malaysia With the development of the livestock industry, high quality animal feed is needed to ensure the health and productivity of livestock and pets The location was chosen because Mr Chong lives in Bidor, an area where fishing gear and animal feed are in high demand.

Development process. The types of customers are diverse, and these customers are passionate about fishing and need high-quality equipment that meets their specific needs and preferences In order to meet different customer needs, it customizes its product list and marketing strategy.

Development process. Emphasis is placed on top-class product quality, fast transportation and flexibility for different fishing scenarios and animal dietary needs Build customer loyalty, provide quality customer support, provide personalized solutions, and implement incentives to promote repeat purchases to build lasting relationships.

Development process. Mr. Chong remained committed to staying abreast of industry trends and exploring innovative avenues for growth. He was introduced to the online shopping platform by a friend who is also actively managing their business on the platform..

Development process. With the expertise of his brothers, who are well-knowledgeable in the internet, Mr. Chong initiated the process of registering as an online seller on the Shopee platform.

Key factors for its continued success.

1.Platform-support.

Platform-support. Shopee dominates the e-commerce space.

Platform-support. Using Shopee's platform, sellers can connect with potential customers at home and abroad, increasing their chances of success in the competitive e-commerce environment..

Platform-support. Opening an online store on the Shopee platform is often more economical than opening a physical store.

2.Digital infrastructure.

Digital infrastructure. Shopee provides sellers with powerful data analytics tools to gain insight into all aspects of their business, including sales performance, customer behavior, and market trends.

Digital infrastructure. Shopee offers real-time tracking of shipped items, which provides transparency throughout the delivery process, allowing customers to monitor the status and location of their orders in real time.

Digital infrastructure. Shopee offers users a variety of payment methods to facilitate seamless transactions.

Project 03. 3.Availability of skills, talent, and training.

Availability of skills, talent, and training. Through continuous investment in development activities, employee training and recruitment strategies, it ensures that its workforce is aligned with the evolving operational needs of the business.

4.Government support and policies.