30085-business-presentation-10

Prepared By: Majid Ali S2019001053 Wajid Ali F2017001055 Amarullah F2018001062 Azan Farooq S2019001062 Mirraj UR Din F201800102.

We provide advertising facility to new entrant brand to advertise their product world wide.

Background of Inflight Advertising. There A re Four Type of In-flight A dvertising Magazines Catalogs Radio Video.

Problem Statement. Over the Past D ecade , Traditional Advertising-Based M edia , Such as Television and Radio , Newspapers and Magazines, no brand advertising doing inflight therefor we want to introduced new thing..

Objectives: To be one of the most recognize advertising firm in Pakistan. 2) To reach at least 3 crore Pakistani rupees worth in total revenues within the first 5 years..

Pros and Cons There are many pros and cons of inflight advertising some are mention below. Pros Cons capture audience High Potential for irritation Low relative cost Limited availability of medium D esirable audience Lack of audience attention Segmentation possibilities Potential for rapid wear out.

Audience Captive Global Access Numerous selections of formats and platforms.

INFLIGHT ADVERTISING BUSINESS MODEL. CORE STRATEGY Company business mission is in-flight advertising. The basis of differentiation is that advertise all new entrant brand. The target customer is all in-flight passenger. Market scope is that recognize brand world-wide. RESOURCES The core competencies is B2B Business model. Strong execution and research and development in innovation for different brand. The key assets are brochures, digital video advertisement, web content and magazine. FINANCIAL The revenue streams is showcasing a service product, or even brand on your online or offline property. Membership card for different brand. In-flight marketing for brand OPERATION The company operate their business by contracting with different brand and airlines. The advertising channels for in-flight are magazine, video content, and brand poster in- flight..

Product & pricing Babble A dvertising G roup will be an advertising firm that offer professional advice, to businesses regarding brand and product promotion. Its services will include designing , printing, and publishing of advertising of advertising ads, which will range from 2 lac to 10 lac. Target Market The target market will include small and mid-sized businesses in and around Pakistan and world-wide..

Marketing plan The Business will conduct a phase marketing plan. Phase 1 of the plan will be to promote the agency and its services online by creating an official website and social media page. Phase 2 of the plan will be to coordinate with publishing companies to allocate a whole page on the newspaper or magazine to promote the agency..

Operational Plan The office will be located at Model Town Lahore . The company would have up to 50 employees distributed into the following departments. Management Marketing Designers Utility Customer support.

Action Study the target market's needs Established online assistance and services.

The 4Ps of Marketing Place Promotion. 13.

14.

Strengths Well-Trafficked Location Knowledge of the T arget Market.

16. Threat of new entrants Bargaining power of buyers Porter's Five Forces Model Threats Of Su bstitutes argaining power of suppliers Rivalry among existing competitors.

TEAM The following are the key individuals managing the business. 1. Mr. W ajid Ali CEO 2. Majid A li GENERAL MANAGER ADVERTISING.

Description Amount % of total Commercial space 500000 PRs 35% Licenses and permits 18000 PRs 12% Supplies and equipment 48000 PRs 34% Other expenses 22000 PRs 16% Startup funds available 0 0% Total startup fund required 140,000 PRs 100%.

F inancials plan. Description Year 1 Year 2 Year 3 Sales 1,87,59,500 PR. 2,34,05,750 PR. 2,75,89,000 PR Less cost of sales Employees expanses 4,35,22,500 4,01,50,000 4,12,00,000 Advertising cost 28,98,500 25,75,000 26,82,500 Total cost of sales 72,51,000 65,90,000 68,02,500 Gross profit 1,15,08,500 1,68,15,750 2,07,86,500.

Babble A dvertising G roup Service options: Online appointments · On-site services Address : 00-Q , Model Town, Lahore, Pakistan Hours : Open ⋅ Closes whole weak 10.30am to 10:30 pm Phone : 030 0 9999999.

THANK YOU!.