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By:M.Saranya II Bcom (CA)-B. ADVERTISEMENT.
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What is Advertising? Definition of Advertising, Advertising ... https://economictimes.indiatimes.com › ... › Marketing.
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Means of advertising : Advertising is a means of communication with the users of a product on service advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them as defined by the advertising association of the UK.
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Types of advertising. Newspaper. Rodio. Magazine.
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Newspaper:. Newspaper advertising has been the longest-running form of advertising available for businesses to market their products and services. There are a lot of variables that go into a newspaper ad, depending on your goals. But, mostly, newspaper advertising is running an ad for your business in a publication - either print or digital..
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Magazine:. A magazine is a periodical publication which is printed in gloss-coated and matte paper. Magazines are generally published on a regular schedule and contain a variety of content..
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Radio:. Radio advertising is buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience..
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Television:. Television advertising is the sending of promotional messages or media content to one or more potential program viewers. The viewers are influenced by the messages which results in actions that benefit the advertiser. ... Advertisers pay media companies (such as broadcasters) to send their promotional messages..
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Directories:. Directory advertising is the placement of print ads and business contact information in the yellow and white pages of phone books. Publishers of directories may place white and yellow page listings into separate publications ..
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Outdoor and transit:. Outdoor advertising in transit refers to using vehicle-focused advertising . Companies use subways, buses, trains, rideshares and cabs for advertising their product and services..