Intervention to Prevent Smoking in offices during Lunch Hours Office Lounge refurbishment with massaging equipments and light games.
I ncidents of cigarette smoking during lunch hours are a pretty common sight in corporate office zones. Special smoking areas are set up in secluded areas where employees smoke in groups after they have had their lunch. This activity, when paired with chit-chat sessions, becomes the best stress buster for hardworking corporate employees..
Smoking Groups (contd…). S ince such smoking zones are located away from bustling areas, the effects of passive smoking flowing to the non-smokers is controlled. Nevertheless, many people gather to smoke at a particular area, and so, they are highly vulnerable to the mixed effects of both active and passive smoking ..
Smoking Groups (contd…). T his might also cause the smokers to carry on the smoke reek onto their non smoking colleagues when they return to their offices, since crowded smoking areas will enable the odor to linger on their clothes for a long time. Therefore, the health risks of the office employees rise..
A lso, the smoking zones might become rooms for grapevine gossips as the employees chatter away their stressful minds. This behavior distorts messages and affects the integrity and productivity of the workers who are subjected to such gossips..
The Intervention. T he nudge (intervention) designed will be aiming at controlling two behaviors at workplaces: Smoking and Grapevine gossiping.
The Intervention: Presentation through a meme.
T he meme designed depicts how the employees took upon the incentive offered to them to release their stress post their lunch. The office opened up a relaxation lounge with light games and massage equipments for the employees to come and relax themselves..
The Intervention (contd…). T he office also conditioned the employees that they will get only 5 minutes to smoke and get back to work but if they utilized their free time in the relaxation room with the equipments and games, they will have a total of 20 minutes before they are asked to get back to work..
I nitially, most of the employees stuck to smoking despite the time benefit they were lured with. However, they did feel bored as some of them went to check out the lounge. The ones in the lounge all came back to happily exclaim how composed they felt after the massage session. After realizing the benefits and looking at the composure of their colleagues even under stressful situations, the smokers eventually opted for the massage sessions over smoking..
T he benefits offered by such sessions definitely weighed over those offered by smoking alone. So in the last panel, a queue outside the relaxation room is seen..
M ore time at the Relaxation Lounge. The Virtuous Cycle.
THANKS !. The ppt has been converted in to a video through Automate.Video.