A Marketing Research of Pastillicious "The pastillas that you'll Remember"

A Marketing Research of Pastillicious “The pastillas that you’ll Remember”.

INTRODUCTION Food is a source of sustenance and a significant component of people's everyday lives now, as it has been in earlier years. People cannot survive if they do not consume enough food. Food innovation occurs as time passes, not only in terms of how people live, but also in terms of the food they eat. There are many foods that have been popular in recent years, including flavored Pastillas that can be organic milky flavored Pastillas , De Leche literally known as milk candies, is an integral part of food culture, and one of the favorite sweet delicacies or desserts among Filipinos. Eating Pastillas De Leche does not only your cravings but it also gives health benefits to the body..

COMPANY DESCRIPTION. About the company Pastillicious Pastillas De Leche aspires to be competitive enough with existing delicacy Products , and because consumers in the market are price conscious, food products that offer a variety of health benefits and delicious satisfaction at a fair price are in high demand..

Company logo. remember PASTILLICIOUS.

Logo Description. The Company Logo has a happy face that symbolize the satisfaction face of the customers in eating the company’s product which is the pastillas de leche that will surely love the taste the customer..

Vision. Pastillicious Pastillas de Leche is a low-cost, high-quality, and delicious product. To have a Highest number of consumers to provide contentment that leads to innovation, the extra flavors of products will be consistent and reliable for improve the experience, and to create a favorable environment where children, rather than people, would enjoy eating.

Mission. The company's mission is to establish a healthy and long-term relationship with customers by p roviding excellent and affordable product service in a timely manner. To deliver the finest Service possible while maintaining a constant product taste..

Tagline. Patillicious pastillas de leche tagline is “The pastillas that you’ll remember” ensuring that the product will consistent and give the satisfying taste that will customer remember and love the product..

ABOUT THE PRODUCT. Product’s Name Pastillas are the best sweet dessert to satisfy your cravings, and the company loves to make a product that is delicious and sweet for customers of all ages. Most people nowadays love sweet and delicious things. Pastillicious is composed of two words: pastillas and delicious; when these two words are combined, the product's meaning is revealed..

Health Benefits. Eating Pastillas de leche does not only give satisfaction taste to one’s craving, pastillas de eche can also give a health benefits to the customers Exceptional Nourishment ¬– The main ingredient, powdered milk contains magnesium, phosphorus, potassium, vitamin C, vitamin A, and vitamin D. Improves Bone – Milk is said to be rich in calcium, patillas will create an addition to building bones and keeping them healthy..

Improve Vision – Vitamin A which is present in powdered milk, aids in improving vision and preventing night-blindness and macular degeneration. Prevents Body from Aging - Chocolate is a popular sweet treat with health advantages. It Includes anti-oxidants rich in flavonoids. Antioxidants protect the body from free radical- induced aging Memory and Cognitive Function – The brain is heavily reliant on a consistent supply of glucose to feed its cells..

Product Ingredients. 2/3 cup Powdered Milk 1/3 cup Skim Milk ½ cup Condensed Milk Granulated Sugar for dusting Chocolate syrup Strawberry syrup Ube syrup.

is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and does not need to be refrigerated , due to its low moisture content..

Skim Milk Powder is obtained by removing water from pasteurized skim milk. It contains 5 % or less moisture (by weight) and 1.5% or l less milkfat (by weight) and a minimum milk protein content of 34%...

Condensed milk is cow's milk from which water has been removed. It is most often found with sugar added, in the form of sweetened condensed milk, to the extent that the terms "condensed milk" and "sweetened condensed milk" are often used interchangeably today..

Commonly called regular sugar or white sugar , granulated sugar is refined sugar that food processors whiten and grind into a size similar to table salt. Baking recipes commonly call for this type of sugar..

A sweet, chocolate-flavored condiment. It is often used as a topping or dessert sauce for various desserts, such as ice cream, or mixed with milk to make chocolate milk or blended with milk and ice cream to make a chocolate milkshake.

a type of strawberry sauce. It is a mass-produced food product that is packed into plastic containers and bottles and provided to consumers , businesses, and food manufacturers. The syrup is used in the manufacturing of strawberry sodas..

This syrup perfectly captures the nutty, creamy taste of the Filipino root vegetable with a smooth vanilla finish..

Equipment and Utensils Needed.

A round container with a wide uncovered top. Some kinds of bowl are used, for example, for serving or eating food from, or in cooking, while other larger kinds are used for washing or cleaning.

A broad, flat, flexible blade used to mix, spread and lift material including foods, drugs, plaster and paints . In medical applications, "spatula" may also be used synonymously with tongue depressor..

a kitchen utensil used primarily to measure the volume of liquid or bulk solid cooking ingredients such as flour and sugar, especially for volumes from about 50 mL upwards.

Product Preparation. Place the condensed milk in a large mixing bowl . Gradually fold-in the powdered milk and skim milk Scoop some of the mixture and mold into cylinders. Roll each molded cylindrical l mixture on granulated sugar Wrap the pastllas in packaging Serve for dessert..

Figure 2.1 Product Flow Chart. Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed).

III. TARGET MARKET. Geographic Barangay Pasong Buaya II is situated nearby to Vallejo Place Phase 3, and close to Vallejo. Battle of Santol Pass is situated 3½ km southwest of Pasong Buaya II. Pasong Buaya II is situated at approximately 14.3878, 120.9675, in the island of Luzon. Elevation at these coordinates is estimated at 47.3 meters or 155.2 feet above mean sea level..

Area Profile Barangay Pasong Buaya II has an estimated population has an estimated population of 35,599 consisting of 6,458 households as of 2022. The target place has one floor and has a size of 40 s.q.m located along Mendiola St. . Pasong Buaya II Imus Cavite.

Location Map The Proposed Location for the Business is in Woodsite 2 Mediola St. Pasong Buaya II Imus Cavite..

ackyard fish store Long's Recto st Yohan•z rnoto shop Motorcycle shop Pastillicious Vision Care Optical Clinic Legendary Tea Yohan' r rnotosho IA_Guppies Backyard. Motorcyélé I rinus.

Demographic. Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed).

Market Needs. Pastillicious will give satisfaction and pleasure to the customers in every taste. The Company intends to sate clients' appetites while also providing them with perks that will satisfy both their stomach and their wallet..

IV. SUMMARY OF DATA. The number of respondents was based on the sampling method which is the use of Slovin’s Formula using the total number of population of Barangay Pasong Buaya II..

Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed).

The proponent asked the respondents if they like to eat pastillas , wherein all respondent agreed to the questions.

The proponent asked the respondents if they think the product are healthy, majority of the respondent agreed wherein 75%.

The proponent asked the respondent if they are willing to try this product and all of them want to try the Product and all of them are willing to try the product..

The proponent asked the respondent if they were recommend the product to others and all of them answered yes wherein 100%.

The proponent asked the respondent of where do their prefer buy pastillas , 79% of respondent prefer to buy on the sari-sari store, and 21% of the respondents prefer to buy in Pastillicious ..

The proponent asked the respondent if is there any companies of store that sell this kind of product 87% of respondent answered yes.

The proponent asked the respondents if they think pastillas is better with different flavors, 67% of Respondent answered maybe.

The proponents asked for the preferred flavors of the respondents, 6 respondents wants ube flavor, 2 respondents wants chocolate, 1 respondent want pandan , 1 respondent want choco vanilla, 1 respondent want 1 avocado and one suggest of all flavor.

The proponent asked the respondent if they like the company name, all of the respondent like the Company name.

The proponent asked the respondent if they like the Company logo, majority of the responders liked the Company logo wherein 87%.

Comments/ Suggestions :. Listed below are the comments and suggestions of the respondents about the food product..

V. CONCLUSION. Based on the gathered data some respondent wants to add some flavors that will make them more satisfy, good thing we knew their opinions and suggestions that’s why Pastillicious is willing to try new flavors to make the Customer happy and satisfy..

VI. MORAL LESSON. So many things I learned for this, the first one is time management it is not easy to finish the task in just one day because academics activities is not only my prioritize, I learned that it should be allotted time in anything. Second is committing in this activities, you have to commit yourself by doing this to have a better outcome because it will benefit you to learn more in running your own business in the future. Third is trusting in yourself, I realized by doing this individually you have to trust yourself by creating an idea from the name logo to the satisfaction of customers..

VII. Research Documentation.

Marketing Research of Pastillicious - Microsoft Word (Product Activation Failed).