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Definition:   Being able to project your company as the one that offers the product or commodity at the best price in a market.

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Cost leadership strategy applies industry-wide.

Easier to start with private  –label   brands.

Cost leadership usually involves the need for :  a high market share, efficient   economies of scale   skills, favourable access to raw materials, minimizing costs in various  areas.

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1.Cost  reduction,  2.Can increase market  share, 3.Improves  sustainability,

4.Price reduction,  5.Reduces  competition

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Disadvantages   of Cost  Leadership Strategy

1.Financial cuts in  critical  areas,  2.Quickly followed by others, 3.Lower quality of products,  4.Requires sales of large volumes - capital may not be available, 5.Cannot be applied everywhere.

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McDonald’s : reduce  costs   from  inexperienced staff   salaries   hire expensive managers.

Walmart : slogans as: “Always Low Prices” &“Save Money. Live Better”  f ocus on   low prices .

McDonald’s : reduced   costs   from  inexperienced        staff   salaries   a ble to hire  expensive managers.

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Emerging Markets: An Increasingly Crowded – And Costly – Trade - The TRADE

EMERGING MARKETS MARKETING

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