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The  theory of 7Cs  of communication was  developed in 1952 in a book titled ,   Effective Public Relations ,  written by Scott  Cutlip  and Allen Center. The  7 C’s of Communication  is a checklist that helps to improve the professional communication skills and increases the chance that the message will be understood in exactly the same way as it was intended. The 7Cs of Communication is a useful way to help ensure that you create high-quality communications, both for written as well as verbal communications.

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Clear The message should be clear and easily understandable to the recipient. The message should emphasize on a single goal at a time and shall not cover several ideas in a single sentence. Correct:   The message should be correct, i.e. a correct language should be used, and the sender must ensure that there is no grammatical and spelling mistakes. Also, the message should be exact and well-timed. The correct messages have a greater impact on the receiver and at the same time, the morale of the sender increases with the accurate message.

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Complete:       The message should be complete, i.e. it must include all the relevant information as required by the intended audience. The complete information gives answers to all the questions of the receivers and helps in better decision-making by the recipient. Concrete:      The communication should be concrete, which means the message should be clear and particularly such that no room for misinterpretation is left. It Increases the confidence of the message and builds on the reputation of the message. Support your message with relevant facts, figures, and examples.

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Concise The message should be precise and to the point. The sender should avoid the lengthy sentences and try to convey the subject matter in the least possible words. The short and brief message is more comprehensive and helps in retaining the receiver’s attention. Consideration:  The sender must take into consideration the receiver’s opinions, knowledge, mindset, background, etc. in order to have an effective communication. In order to communicate, the sender must relate to the target recipient and be involved.

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Courteous   It implies that the sender must take into consideration both the feelings and viewpoints of the receiver such that the message is positive and focused at the audience. The Message should be positive and  unbiased

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