2.3 MARKETING MIX (4Ps)

2.3 MARKETING MIX (4Ps). MAYBANK.

2.3.1 PRODUCT. A picture containing diagram Description automatically generated.

2.3.2 PRICE. Maybank2U also provides free mini statements and electronic banking through Maybank2u.com. The first expenditure is incurred by using six trips to OTC and eight free ATM cash retransfers. At the ninth cancellation, customers will be charged RM0 . 50..

2.3.3 PROMOTION. A group of people in clothing Description automatically generated with medium confidence.

2.3.4 PLACE. A lthough Maybank is more focused in Malaysia and operates main activities here, the bank’s wide portfolio allows Maybank to operate in other countries. In Vietnam, Singapore, Pakistan, Cambodia and other countries it has commercial banking activities provided by Maybank..

A group of people posing for a photo Description automatically generated.

2.3.6 Process. A couple of men standing next to a sign Description automatically generated with low confidence.

A picture containing text Description automatically generated.