Being a good sport manager: The importance of applied management skills

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Being a good sport manager: The importance of applied management skills.

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Management and Educational Background. BA Sport Studies graduate from the University of Stirling MSc Sports Management graduate from the University of Stirling Head of Operations at Murrayfield Stadium 4 years experience currently in the role Responsible for a team of 10 people.

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Applied Management: Skills and Topics. Communication: What is an effective way to communicate as a sports manager? Crisis Management: Things to consider and a practical application from a real life example.

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Communication: The Words, The Music, The Dance (Frost Group, 2022)..

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Crisis Management. Key skills and tasks needed carried out when dealing with a crisis Identify the order in which individuals need to be told Being honest about what the crisis is – as the truth will come out Being empathetic.

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Practical Application. Turf got damaged at Murrayfield through improper use of heavy machinery Stakeholders and media found out – had to address these groups appropriately Had to manage the crisis through finding external contractors to relay the damaged areas of the pitch with under 48 hours to kick off.

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References. Frost Group. (2022). Words, music and dance – getting your message understood . Retrieved from https://www.frostgroup.co.uk/articles/words-music-and-dance-getting-your-message-understood.