PowerPoint Presentation

10904. Diploma of Social Media Marketing. BSBMKG541.

Aline. Marciano.

Objective: To provide an opportunity for you to analyse information on market and business needs for marketing opportunities..

PART A Depending on which product/service you have chosen to market, research and report on all the laws which are relevant to the marketing of the product. Detail each law and describe what the relevance to the marketing of the product is..

PART B Describe the structure of your company and what your existing product range consists of. Include a description of how you think the new product will be a natural fit with your existing inventory..

PART C In this section, you are asked to supply the following: Your financial and marketing plan Your calculation of financial viability of the new marketing strategy Your estimated return on your investment Your forecasting techniques Establishing and following a timeline for completing your project Reading and analysing research information on the market and the organisation/business industry Identifying the need for marketing and what the opportunity may bring (the objective and goal) Compiling one or more data examples about the market (such as customer profiles, market performance, or pricing) Evaluating opportunities and using an innovative approach to explore ideas Deciding on an opportunity that can bring improvement through reasoned and critical thinking Identifying resources and producing a basic/estimated calculation of costs. Timelines are really important and it is suggested you use a Gantt chart for this. Your work will be evidenced in writing. This should include your research, evaluations, and findings. The idea must be explained and include the practical requirements for implementing this (resources, timelines, and activities). You may use the Marketing documentation template provided. Feel free to add any documents that you used but not included. No word count is provided; your documentation just needs to accurately show what you have found and produced. All written work must be logically ordered and neatly presented. You must check your work before it is submitted to make sure spelling, grammar, and meaning are accurate. You may upload your documents to the LMS. Upon completion of the documentation containing your research etc., prepare a video presentation in which you will then inform your assessor of your findings and how you came to them. See the video submission guidelines in the notes below..

Case Study A – Meeting organisational fit A financial organisation wants to promote its life insurance products to a new market. They want to raise awareness of its products to a younger market (people under the age of twenty-nine). The organisation is a small but reputable provider of such products; it has been a business for fifty years. The organisation wants to attract new customers to inform and provide insurance products that are appropriate. It does not want to misinform, persuade, or sell if this is not required. It wants to start building relationships, so potential customers from this market will refer to them when they do want a life insurance product. Although the organisation is relatively small, it has a stable and sustainable client base that keeps it operating with a healthy profit. As with many organisations, it uses digital technologies to reach its customers and has previously used a mix of traditional and digital marketing strategies..

Objective: To provide you with an opportunity to show you have the required knowledge for this unit..

Q1. How does Australian Consumer Law impact marketing activities? (Identify three things)..

Q2. What is the main purpose of the Spam Act 2003?.

Q3. What is a marketing code of practice based upon?.

Q4. Identify three standards that will apply to marketing activities..

Q5. How is the financial viability of a marketing opportunity calculated?.

Q6. What is return on investment and how is this calculated?.

Q7. What is the value of financial and marketing data and how is this used in marketing activities?.

Q8. How can organisational structure impact marketing opportunities?.

Q9. Identify two considerations that will need to be made when marketing products and services..

Q10. What are the four basic principles of marketing?.

Q11. Why are these principles also known as the marketing mix?.

Q12. What is descriptive statistical analysis?. Descriptive statistical analysis aims to use real data to generate analysis results, rather than inferring certain conclusions without data. This analysis can describe and show specific points for some project or expected result, generating better information and patterns that in turn bring greater understanding and possible insights into the analyzed subject..

Q13. Identify two ways you can find the average in your data..

Q14. What are the two ways to perform data forecasting?.

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit..

Using the case study in slide 26, you must identify and evaluate three marketing opportunities for the organisation. Check with trainer if more information is needed. To do this you must: Gather and analyse information on the market and the organisation’s business needs for marketing (perform a market analysis, including market size and the target market) Identify any potential new markets that may be relevant to marketing opportunities Identify and analyse the organisation’s competitors to determine how they may impact the organisation Use innovative approaches to develop marketing opportunities Identify and assess marketing opportunities to ensure they fit with the organisation and its goals and capabilities Check that marketing opportunities are viable for the organisation Determine the potential return on investment of marketing opportunities Choose three marketing opportunities as a result of the viability analysis, the potential return on investment, and business competition Speak with stakeholders to obtain their feedback on current operations and the marketing opportunities (as relevant to the situation) Assess and incorporate stakeholder feedback to increase the viability of your marketing opportunities Review current work operations and document any required changes according to organisational requirements Identify resources that are required for your marketing opportunities. Continued on next slide….

You must create a report document that outlines what you have done and found. It should include your analysis and explain your chosen marketing opportunities and the reasons for these. You should document the viability of your chosen opportunities along with their potential and possible return on investment. No word count is provided, it just needs to explain what you have done and found. You should use clear and concise language, and make sure the document is checked for spelling, grammar, meaning, and layout (this should be formatted according to organisational requirements). Upload a copy of your report to the LMS once you are done. Finally, you must communicate your findings and the reporting to your stakeholders. See the video submission guidelines below. three opportunities to your stakeholders. You will simulate it by submitting a video recording of you as if you are.

Case Study – Product promotion A Sydney events company is looking to expand into business events. It has previously worked just within the leisure and tourism industry but sees an opportunity to break into a commercial business environment. In a team meeting, the marketing team leader explains there is a need to promote bespoke business events packages, such as conferences, seminars, and networking events. Depending on budgets and circumstances, businesses can have these events in different indoor and outdoor locations. The marketing team leader suggests the following ideas: Create promotions on different types of business events and advertise them on the company’s website Create an email promotion to advertise and inform about business events, and send this to clients and customers in the local area..